Marketing Skull

Instagram influencer marketing succeeds primarily because influencers personally connect with their target audiences. On Instagram, brand ambassadors help you to ...

Project TitleStart DateProject ManagerFunctional ManagerOrganization typeH-A-R-N-S (A Shopping Assistant App)07/07/2022MAKRAMHybrid Organizational StructureProject Description H-A-R-N-S is an independent project. It focuses on ...

Project Purpose The purpose behind building this flutter application was to provide an interactive and transparent platform for the most ...

The SWOT analysis of RPG Games on social media platforms is concisely explained below based on marketers’ observations. Strengths: Deployment ...

Social Media Impact on Youth Interpersonal Relations Quick development of internet has changed the lives of numerous individuals across the ...

Four common Chinese consumer behaviors Four common ways Chinese consumers behave Chinese consumers prioritize quality and value over affordability, whereas ...

Ford vs BMW SWOT Study Comparison Ford uses SWOT analysis to assess internal factors and external factors. The internal factors ...

Nike vs Adidas SWOT Comparison SWOT Analysis is a recognized business management methodology used by brands like Nike to gauge ...

WeChat managers develop several types of strategies based on the Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix: SO (strengths-opportunities) Strategies WO (weaknesses-opportunities) ...

In this assignment, we have selected an online business and developed SMART Goals along with appropriate KPIs. The 3 parts ...

3 stages Content Marketing Strategy to build readers In the past, brands traditionally relied on many advertisements to attract consumers' ...

Consumption trends depend on consumers' consumption habits or behaviors, for example, how consumers use a product, or how they interact ...

Although marketing methods of e-commerce and physical stores are slightly different, several principles of consumer psychology are still the same-"change ...

Site speed If waiting for more than three seconds, 57% of consumer will give up browsing the web and 80% ...

Most consumers want to buy certain goods on Amazon, but they can use some small methods to entice consumers to ...

As mentioned in the Six Principles of E-commerce Consumer Psychology, the overall design of the website will affect consumers' purchasing ...

4 Major Amazon Upselling Techniques I have mentioned the six laws of e-commerce consumer psychology and Amazon Bundle techniques. The ...

International e-commerce consultants have previously shared with readers the six ways to make consumers pay. In the world of e-commerce, ...

The following uses Marketeingskull blog post as the main example, and provides a few tips to help you get the ...

Before discussing long tail keywords, let’s talk about the importance of keywords. As mentioned earlier; Vitamin C Serum, a product ...

The conversion rate strategy is based on the consumer's purchase decision behavior, which is divided into six stages: Stage 1: ...

This article will discuss optimization methods to increase search ranking from three directions: Speed ​​optimization Conversion rate optimization Content optimization ...

1. Provide richer and effective information in Pinterest photos For example, real-time price information, where to buy goods, descriptions of ...

Instagram: eye-catching photos According to the survey, almost more than half of Instagram users (3 million people) log on to ...

Facebook vs Twitter Comparison in view to promote your brand Facebook: Buy ads! Facebook is currently the most used social ...

How to decide right social media platform for brand promotion What kind of social media site should be used as ...

First step in content marketing is you must write down a lot of possible content that this group of readers ...

Many businesses immediately raised a question in their minds, do I have to pass the US FDA inspection to sell ...

Since if cosmetics are to be sold in the United States, they must pass the US Food and Drug Administration ...

The persistence of quality is reflected in Anker product development process. After the product design is formed, Anker will continue ...

When it comes to 'Made in China', most people usually don’t think of a few stereotypes right away: cheap, counterfeit, ...

Amazon, an e-commerce platform is known to be a customer-oriented store. Making customer satisfied with your products and services is ...

Amazon differs from other online shopping platforms in its strict seller regulations, including account settings, product titles and pictures, logistics ...

According to a survey conducted by Forrester, a well-known US market research firm, consumer spending on online shopping will reach ...

Correct online marketing strategies and methods After you choose the market, choose the platform, and put the products on the ...

I think there are two feasible models for brand management of cross-border e-commerce. First E-Commerce Model The first way, if ...

E-commerce model for small and medium-sized enterprises In this digital Internet era, It is critical to identify what kind of ...

Why Amazon Enters the Hand-made Market to Grab Etsy's Business? The aggressive giant Amazon stepped into Etsy's hand-made niche market ...

Lean Startup - Uses of Lean Entrepreneurial Cycle Have you heard of Lean Startup? Nowadays, the entrepreneurial cycle is changing ...

In the previous article, we used keyword tools to test the potential of Amazon products. Here, we will teach you ...

7 Ways to test market potential of a brand An international brand with the spirit of locality can bring different ...

Q:  What are the reasons for Servcorp’s success in international markets?  To what extent has Servcorp been able (a) to ...

A useful typology of service firms in international markets is provided in Figure.  It distinguishes and gives examples of different ...

As with domestic market expansion, several options are available.  These include: Embedding services in some physical storage medium as a ...

Understanding the nature of international services first Services now account for approximately 30% of total trade world-wide. There are a ...

Emotional Labor Emotional labor concerns the management of emotions by service personnel so that customers will only see desirable expressions.  ...

Defining Services Management Trinity Whilst the power of conceptualizing the management functions as a Service Management Trinity should be evident, ...

Use of three dimensions of Tierney Model The Price, Arnould and Tierney model for classifying and managing service encounters is ...

Case Synopsis This case (Medium is the message) illustrates the face-to-face nature of services along with its managerial implications.  Fly ...

Defining Customer Service Customer service is now a function that is built into the very fabric of the total service ...

What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving ...

Distinguish between the internal and external role of public relations in promoting services. The internal or personnel-focused role of public ...

Role of Marketing Communication Mix in Promoting Services Service marketers usually have access to numerous forms of marketing communication. The ...

5 Factors which differentiate Goods from Services Most of the factors which differentiate goods from services create distinctive marketing implications ...

Marketing Case 1: City Sightseeing Tours – A Communication Challenge Researchers are expected to discern that there is indeed a ...

Definitions of managing capacity and managing demand Managing capacity refers to the way capacity is used and tailored to match ...

Q:  In what ways can pricing capture and communicate value in services? A:  Developing Pricing can capture and communicate value ...

Asset Revenue Generating Efficiency (ARGE) is an index or measure of the extent to which an organizations asset are achieving ...

Monetary versus Non-monetary Pricing Objectives It is important that researchers understand the role that pricing objectives play in serving the ...

In addition to the costs incurred by a service organization, customers may also incur up to five types of costs ...

What marketing and management challenges are raised using intermediaries in a service setting and delivery? Challenges arise from multi-site service ...

Above mentioned figure summarizes key decisions faced by management in planning and configuring the service delivery process.  Essentially these may ...

Service Delivery Place, Servicescape & Physical Evidence - Examples A service organization’s place of service delivery and the physical evidence ...

IT (Information Technology) is increasingly being used to facilitate service provision and in so doing to eliminate or diminish the ...

Q: Explain the role and purposes of a business analysis in the process of new service product development. A: The ...

A service is essentially the act of providing for a customer some function or task that they either can’t or ...

By drawing upon work by Levitt, Shostack, and Gronroos its identified that a service product strategy is constituted of core ...

How does Kiwi Experience attract these customers and what else could it do to increase sales? Attracting customers is so ...

Q: How can the decision about whom to target provide a service organization with a competitive advantage? A: Competitive advantage ...

What is Positioning Positioning is the process of establishing and maintaining a distinctive place in a market for an organization ...

Target Market Target market is defined and profiled with reference to a mix of demographic, geographic, socio-economic, psychographic, and behavioral ...

Q: Explain why it is more profitable to retain existing customer relationships than to continually try to attract new ones. ...

Fueling the Customer Relationship Discuss the grounds for, and appropriateness of, a customer relationship marketing and management strategy in the ...

Recent research found in a study of hairdressers that customer loyalty was predominantly to the individual hairdresser rather than the ...

The second strategy used for customer retention is to build switching barriers (or costs) into the service product. There are ...

Relationship marketing refers to using marketing tools to attract potential customers, establish communication, and create and develop relationships.  Relationship management ...

Q1: What factors contributed to Maree’s sense of annoyance and frustration in ‘The customer’s right’ case study? It should be ...

From a procedural perspective we offer ten guidelines for effective complaint resolution: Act fast to rectify the problem and restore ...

Major courses of action open to an unsatisfied customer The options for an unsatisfied customer are: seek redress directly from ...

Article Overview In this article we focus on the issue of how to deal with customer complaints effectively and productively, ...

Subliminal advertising is also called as subliminal priming. It’s a short and quick message is sent to people in form ...

What is Satisfaction “Satisfaction is an affective or emotional state following an evaluation of the consumption experience”. Dictionary definitions describe ...

How would you characterize customer (Lee’s) expectations and perceptions, and what factors have contributed to the formation of these? Lee ...

‘Service quality’ means different things to different people. Parasuraman et al define it as:  “… consumers’ judgement (across multiple service ...

Researchers have found there is a relationship between the degree of satisfaction achieved, and the level of customer retention or ...

A model of the consumer decision making process for services as opposed to goods is provided (Fig. 3) and discussed ...

Role and Script Theories serve to inform and guide behavior in service contexts.  Role Theory It provides a framework for ...

This mini case focuses on the cultural differences in decision making in a service setting. What might be important cultural ...

Control Theory Because of the sense of apprehension or risk that many service customers feel, it is important that they ...

Distinguish between back-stage and front-stage service operations Types of Service operations The distinction between frontstage and back-stage service operations in ...

Q: What are the implications of having a customer involved in the service process and ‘factory’? A: Having a customer ...

Mini case solution: The Antiquarian Bookshop This mini case (antiquarian bookshop) is intended to provide a means of exploring in ...

Define Service as A System with relevant examples Any service business can be thought of as a system comprising service ...

Service encounter Managing the service encounter has implications for the place of service provision – i.e. where the encounter will ...

Service provision is effectively a process by which a service is made available to someone or something, most commonly in ...

Following points that can be made for services economy growth include: Increased leisure time and affluence serve to create increased ...

Q: Are the concepts in Chapter 1 relevant to the marketing of a church, religious institution or non-profit organization such ...

Broadly speaking, four generic differences distinguish services from goods.  These are Intangibility, Inseparability (simultaneity of production and consumption), Heterogeneity (Variability), ...

This mini case is included to help students explore the key concepts from services marketing. What distinctive aspects of services, ...

Numerous service opportunities have been presented because of these changes in government regulations, technology, franchising, and in international markets.  They ...