Getting better leads and selling more is easier when you find the right fit for your brand. Why? A higher number of loyal brand advocates, faster sales cycles, and higher customer retention rates are all benefits of the right leads. To be successful, you need to identify and market to your ideal customers instead of… Continue reading
There are no geographical boundaries when it comes to digital communication. On Facebook you might find an old friend, on Instagram a celebrity, or on LinkedIn a former colleague. Relationships are not built on connections. There is a difference between them. Connections can be made with just a click, but relationships take time and space… Continue reading
Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the case. It is the buying process that is complex, not the marketing part. Business-to-business buyers have changed. It has evolved over time. Buyers of B2B products and services include: Almost all steps in the buyer’s… Continue reading
In the beginning, all you think about is how you will get new customers. The thought of attracting high-profile customers rarely crosses your mind. In order to make your product or service more appealing, all you need to do is attract more potential customers. Even though gaining new customers takes time and effort, your profits… Continue reading
Despite solid planning, experienced teams, and reasonable goals, many projects or products still fail to meet their launch dates. Product development and delivery teams face time risk more frequently than they would like, but there are steps they can take to effectively mitigate it. 3 Major project/product failure reasons 1. Scope Creep A common occurrence… Continue reading
Building, analyzing, and learning about mobile apps is the basis of its development. To develop a long-term strategy, you need to set success criteria and measure performance. In addition to the type of app you develop, the business objectives you have will also contribute to defining success. Before you begin any development work, you should… Continue reading
Apps are typically downloaded within a few seconds of being discovered. However, the enormous number of apps available makes it harder for users to choose which ones to use. The Google Play Store and Apple’s App Store alone offer 5.9 million apps as of September 2022. How can a mobile app be successful in today’s… Continue reading
Mobile apps based on ML/AI can solve the following kinds of problems It is important to understand what ML/AI mobile apps can do before investing in them. To realize the full potential of ML and AI, you first need to understand how they work. To understand the efficacy of AI mobile applications, consider the following:… Continue reading
Mobile apps can now recognize speech, recognize images, interpret gestures, and more with the help of machine learning and artificial intelligence. A revolution is taking place in mobile app development due to advances in ML (Machine Learning) and AI (Artificial Intelligence). In addition to that, they provide users with new and exciting ways to interact… Continue reading
According to estimates, 439.7 billion emails are sent daily. By the end of 2025, 376 billion daily emails are expected to be sent. The sophistication of email marketing strategies has increased over time. It no longer works the way it did five years ago. In any marketing strategy, it remains a key component. The truth… Continue reading
Marketing campaigns are successful when they incorporate customer insight. How can Western brands meet the needs of Chinese online consumer market? China’s attraction to Western brands Western brands are highly valued and considered to be of exceptional quality by Chinese consumers. China is a lucrative market for designer brands, but smaller and newer Western brands can… Continue reading
Brand marketers should consider generational differences as they relate to customer expectations and spending patterns in China. It is estimated that approximately 80% of the Chinese population is millennials and Gen-Z (between the ages of 21 and 35). This group of sophisticated consumers represents the biggest market in China, and they are affluent and eager… Continue reading
‘2022 China Digital Marketing Trend Report’ predicts an increase of 27% in China’s digital marketing expenses in 2023. In 2023, digital marketing in China will grow at a similar rate as marketing investment, which will rise at a slower rate than it did in 2022 by 22% but will still continue to grow at a… Continue reading
Following are the major steps to successfully launch and operate a business strategy. 1. Get feedback from users It means people have built a connection with your product if they use your platforms (app-websites, social channels) constantly. Popups inviting users to leave a review are a great way to get their opinions heard, but keep… Continue reading
With over four million apps available through leading app stores around the world, enterprises know that they must take a meticulous marketing approach to stand out. Developing a functioning mobile app is a critical factor for success, however your hard work is worthless if users don’t know about it. Developing a mobile app marketing strategy… Continue reading
Looking for more ways to close deals with potential clients as a Real Estate Marketer? The importance of social media for your business today cannot be overstated. Social media marketing plays an important role in real estate marketing. 47% of businesses find real estate marketing on social media to be the most beneficial when it comes to… Continue reading
With the advent of the digital age, digital marketing has become an important tool for attracting more customers all over the world. The number of social media users worldwide in July 2022 is estimated at 5.82 billion. Getting more clients and generating huge revenues depend on this enormous number. There are a number of questions here,… Continue reading
Nowadays, every business has an online presence as well as a traditional one. A company’s marketing strategy, whether conventional or digital, is intended to enhance sales of its products or services. In digital marketing, search engine optimization (SEO) is crucial. The lack of it prevents companies from reaching potential customers or creating substantial profits. The… Continue reading
Having trouble identifying your company’s target consumers? Would you like to increase your business’s revenue? The outbound sales process plays a crucial role in this scenario, no matter what your purpose is. Cold calling, email prospecting, social selling, or networking are all methods of initiating conversations with potential clients in B2B or B2C sales. Approximately… Continue reading
When it comes to business growth or becoming a successful marketer, sales skills play a vital role. Losses can result if you do not have it, and your business will not be successful. Continuous learning can assist you in becoming an expert salesperson despite your lack of sales experience. These ten books can help you… Continue reading
Artificial intelligence refers to the use of a computer algorithm system to assist in accomplishing a task. Throughout all fields, it replaces human intelligence. This technology is used in many fields, including marketing. By using it, companies can achieve their marketing goals more effectively. Marketing uses AI for forecasting demand and reaching multichannel audiences. Here… Continue reading
A B2B marketing strategy is essential whether your goal is to generate leads or grow your business. Nevertheless, how can you market your business effectively in B2B? You can inform yourself about B2B marketing strategies if you are unclear about it. Based on analysis of findings from respectable organizations such as Forrester, HubSpot Research, and… Continue reading
Individual marketing differs from business-to-business marketing (B2B). In B2B marketing, there are many complex terms that are used. Managing budgets, decisions, and innovative demands for B2B marketing strategies is a herculean task for marketers. Hence, B2B marketing requires a thorough understanding of each approach. No worries if you’re unfamiliar with B2B concepts and strategies. We’ll… Continue reading
What products or services do you purchase online? The next question is, have you checked the reviews of the products/services you wish to buy and the feedback of previous customers? Your customers do the same thing, if your answer is yes. A successful brand is always focused on feedback about their brand, and that is… Continue reading
From the beginning of a business to generating sales leads, technology supports every step. By using machine learning, sales managers can enhance the sales functions of their organizations or companies. Business can run more efficiently by using machine learning, a subtype of artificial intelligence. In the following sections, we will explore Machine learning in depth.… Continue reading
Marketing used to be an arduous task for any company years ago. Sales forecasting and lead scoring assumptions were used by the companies. As a result, they were unable to achieve quality results based on these presuppositions. In the age of technology, marketing presents fewer challenges than ever before. Machine learning and deep learning, two… Continue reading
Organizations and their workforces have been affected by Coronavirus. By utilizing Covid-19, market speed technology is innovated, and dilatory methods are minimized, enhancing companies’ capabilities. Organizations need the information technology sector to introduce new market speed technologies. Business benefits from new technology introduced at the right time. Learn what market speed is, how to enable… Continue reading
Companies that sell products or services want to increase their sales, no doubt. To boost revenue and gain popularity with customers, this scenario is being used. In this case, the question is how a company can increase its sales, and what tactics should a specific enterprise employ to increase sales. By creating competition, a company… Continue reading
The use of social media platforms has become a part of everyday life in this technological era. This is done for the purpose of getting knowledge and having fun. Nonetheless, many businesses use them to advertise their services or products. Marketers can benefit from Meta ads in many ways. With 2.85 billion monthly active users,… Continue reading
The digital presence of every business has become increasingly important in this modern age. Marketers use Facebook, email, and other platforms to run their campaigns. So, marketers must work hard if they want to get potential customers or leads. Marketing campaigns face some challenges and marketers need to focus on specific marketing tactics. It is… Continue reading
B2B leads are converting into potential customers, but are they converting into sales? Next, you must turn these prospects into customers if they are interested in your products and services. The art of closing deals with different customers requires a certain level of skill. A product or service description isn’t enough to generate revenue. In… Continue reading
B2B (Business-to-business) businesses have incorporated personalization in various ways over the years. Different companies tailor or personalize their products or services based on the needs of their leads. This B2B technique is the key to a business’s growth. In a study by the research firm, 92% of B2B marketers believe personalized emails will be more effective… Continue reading
The ultimate solution to all your problems is marketing automation if you can answer any of the questions above affirmatively. Automating a business can increase revenue by 14% and reduce marketing overhead by 12%, according to research. Don’t look further if you want to know everything you need to know about marketing automation! You’ll learn… Continue reading
In recent years, research on project governance has increased, yet its focus on structural factors and business perspectives may hinder one’s ability to understand what governance means for contexts and practices. Specifically, researchers have adopted a multidisciplinary approach to systematic review to learn about the main topics, theories, and methodologies associated with project governance research.… Continue reading
Critical Analysis In this paper, motivation theories are compared with regards to how they can be used to motivate individuals & employees to achieve more. Organizational goals and objectives cannot be achieved without motivation and job satisfaction. Organizations that do not motivate their employees frequently suffer from catastrophic consequences, such as depression, turnover, and burnout,… Continue reading
Project Title Start Date Project Manager Functional Manager Organization type H-A-R-N-S (A Shopping Assistant App) 07/07/2022 MAK RAM Hybrid Organizational Structure Project Description H-A-R-N-S is an independent project. It focuses on creation and launch of a ‘Shopping Assistant App’ developed by the MS Project Management students of Bahria University Islamabad with the assistance of… Continue reading
Instagram influencer marketing succeeds primarily because influencers personally connect with their target audiences. On Instagram, brand ambassadors help you to create a trustworthy and successful brand image. Honestly, brands have no idea how much their influencers and followers communicate. Influencers may be assigned to work on a specific post, but they are also required to… Continue reading
Project Purpose The purpose behind building this flutter application was to provide an interactive and transparent platform for the most prominent welfare society “Project Topi “. This Application will help the Society “Project Topi” in their campaign reach and help them in collection of more donations due to a trans. Product Scope This is a… Continue reading
The SWOT analysis of RPG Games on social media platforms is concisely explained below based on marketers’ observations. Strengths: Deployment Platform Benefit: Facebook been the best of all social media platforms means more customers could be targeted Location: Launching a game in regions like UK and America which are well developed and are aware with… Continue reading
Social Media Impact on Youth Interpersonal Relations Quick development of internet has changed the lives of numerous individuals across the globe. All around altogether internet has brought the world into a solitary room. Internet is presently utilized for correspondence, amusement and data. Among the different instruments that web has brought our direction Social media turned… Continue reading
Four common Chinese consumer behaviors Four common ways Chinese consumers behave Chinese consumers prioritize quality and value over affordability, whereas American and British consumer prioritize affordability. If you are thinking about dealing with the Chinese market, you should consider the following four behaviors: 1. SPACE SAVING CONSUMERS People often consider all their options in China… Continue reading
Ford vs BMW SWOT Study Comparison Ford uses SWOT analysis to assess internal factors and external factors. The internal factors include strengths and weaknesses while external factors include opportunities and threats. Ford Segmentation Car segments such as SUVs, Hatchbacks, and Sedans are included. Ford Target Market People between the… Continue reading
Nike vs Adidas SWOT Comparison SWOT Analysis is a recognized business management methodology used by brands like Nike to gauge their performance and compare them to their industry competitors. Nike is one of the most-recognized companies in the apparel and footwear space. Nike product category Sports Equipment, Apparel and Accessories Nike USPs … Continue reading
WeChat managers develop several types of strategies based on the Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix: SO (strengths-opportunities) Strategies WO (weaknesses-opportunities) Strategies ST (strengths-threats) Strategies WT (weaknesses-threats) Strategies Segmentation in WeChat A larger segment of the customer base that prefers personalized messaging. WeChat’s Target Market Almost all Internet users in China Positioning on WeChat … Continue reading
In this assignment, we have selected an online business and developed SMART Goals along with appropriate KPIs. The 3 parts to this assignment are: Business description SMART Goals KPIs 1. Business Description Name: Marketing Skull (Blog site – marketingskull.com) Description of the business: It’s a business studies related blog consists of marketing, project management and… Continue reading
3 stages Content Marketing Strategy to build readers In the past, brands traditionally relied on many advertisements to attract consumers’ attention. However, in this age when consumers are sensitive to advertisements. If you want to accurately establish diehard customers who will repeat consumption, instead of revealing invalid advertisements. You need to rely on Long-term business… Continue reading
Consumption trends depend on consumers’ consumption habits or behaviors, for example, how consumers use a product, or how they interact with the social group to which they belong through a brand. The marketing budget of the industry will be based on the consumption budget and lifestyle of mainstream consumers in the market as the main… Continue reading
Although marketing methods of e-commerce and physical stores are slightly different, several principles of consumer psychology are still the same-“change the soup, not the medicine.” The well-known master Dr. Robert Cialdini, author of the book “Influence”, put forward six principles to persuade people to say “Yes”: Reciprocity Scarcity Authority Consistency & Commitment Liking Consensus &… Continue reading
Site speed If waiting for more than three seconds, 57% of consumer will give up browsing the web and 80% of consumers will not return to the website (or to shop online). Overall website design 92.6% of consumers said that “visual enjoyment” is the main factor influencing purchase decisions. If one and a half minutes,… Continue reading
Most consumers want to buy certain goods on Amazon, but they can use some small methods to entice consumers to stay on the web for a longer time. Part of the reason for the success of Amazon up-sell strategy is to provide ” Services beyond expectations”-an excellent strategy that can always convince consumers to buy.… Continue reading
As mentioned in the Six Principles of E-commerce Consumer Psychology, the overall design of the website will affect consumers’ purchasing decisions. The following will be divided into three parts to detail the impact of visual cognitive psychology on consumers: (1) Color According to research, color is also an important part of brand value; and color… Continue reading
4 Major Amazon Upselling Techniques I have mentioned the six laws of e-commerce consumer psychology and Amazon Bundle techniques. The two themes are closely related to Upselling, which combines bundling techniques with consumer psychology. In addition to cross selling (Cross selling), it can also take advantage of the pursuit to recommend higher-end products of a… Continue reading
International e-commerce consultants have previously shared with readers the six ways to make consumers pay. In the world of e-commerce, every second counts, and you will want to see practical methods that can immediately increase the conversion rate. Otherwise, online shopping consumers are often extremely impatient. After scanning a page for three seconds, if they… Continue reading
The following uses Marketeingskull blog post as the main example, and provides a few tips to help you get the attention of potential site users more easily when you are under the heading: Concise and powerful (pure wool-30% off; final promotional offer; free e-newsletter subscription) State great interests (realize your dream of traveling around the… Continue reading
Before discussing long tail keywords, let’s talk about the importance of keywords. As mentioned earlier; Vitamin C Serum, a product of OZ Naturals, Stretches the product name very long because keywords have a fixed monthly search volume on Amazon, so you must do enough homework to find keywords related to the product. Come out and… Continue reading
The conversion rate strategy is based on the consumer’s purchase decision behavior, which is divided into six stages: Stage 1: Cognitive issues When consumers have doubts about certain issues, they will go to the Internet to seek answers. It is particularly important at this stage not to sell to them, but to provide answers that… Continue reading
This article will discuss optimization methods to increase search ranking from three directions: Speed optimization Conversion rate optimization Content optimization 1. Speed optimization I don’t know if you still remember, the first half of the introduction of e-commerce consumer psychology mentioned that the speed of a website will affect consumers’ willingness to shop; similarly, the… Continue reading
1. Provide richer and effective information in Pinterest photos For example, real-time price information, where to buy goods, descriptions of product characteristics, etc. If consumers have the function of using the product bulletin board, they will also take the initiative to inform users when the price of the product drops by more than 10%. 2.… Continue reading
Instagram: eye-catching photos According to the survey, almost more than half of Instagram users (3 million people) log on to this social network every day, and their main strength is pictures. It is a relatively friendly platform for brands because it does not filter or hide any dynamics or present them in a chaotic manner.… Continue reading
Facebook vs Twitter Comparison in view to promote your brand Facebook: Buy ads! Facebook is currently the most used social networking site, widely connecting friends and family members in everyone’s life circle, it is also one of the channels for the industry to connect with consumers. However, according to the analysis of user demographic variables… Continue reading
How to decide right social media platform for brand promotion What kind of social media site should be used as an auxiliary brand for the operation and promotion? In the past, the budget that companies invested in social media sites only accounted for 9% of the total budget, but it is expected to grow by… Continue reading
First step in content marketing is you must write down a lot of possible content that this group of readers want to know, because your blog must provide an endless stream of information to be able to continue to catch the attention of these readers. Step 1: Start building customers If you just opened your… Continue reading
Many businesses immediately raised a question in their minds, do I have to pass the US FDA inspection to sell cosmetics and skin care products? Except for colorants, cosmetics and their ingredients do not need to be approved by the FDA before they are marketed, but the product ingredients and labeling must be in accordance… Continue reading
Since if cosmetics are to be sold in the United States, they must pass the US Food and Drug Administration FDA level. However, because the United States defines cosmetics differently from other countries, it is necessary to pay attention to whether the product uses, and specifications cover drugs. For example, some countries regard sunscreen products… Continue reading
The persistence of quality is reflected in Anker product development process. After the product design is formed, Anker will continue to cooperate with European and American customers and research companies to listen to their opinions. Anker’s product development Process Steps Product title writing optimization: core keywords and closely related keywords Take Anker’s popular external mobile… Continue reading
When it comes to ‘Made in China’, most people usually don’t think of a few stereotypes right away: cheap, counterfeit, massive, low-end, not durable, fake, and explosive. However, Chinese mobile power manufacturer Anker broke this stereotype. Anker brand success is not in China, but on Amazon in Europe and the United States ranks first in… Continue reading
Amazon, an e-commerce platform is known to be a customer-oriented store. Making customer satisfied with your products and services is the most important factor in becoming a successful seller. Remember; Don’t make customers unhappy! Amazon has 11 quantitative customer satisfaction indicators that you must know. These indicators are also issuing that sellers on other platforms… Continue reading
Amazon differs from other online shopping platforms in its strict seller regulations, including account settings, product titles and pictures, logistics and transportation. Therefore, if you do not understand the rules of the game for Amazon’s launch, you can easily suffer Waterloo on this world-renowned e-commerce platform, and even bring negative effects to the brand. The… Continue reading
According to a survey conducted by Forrester, a well-known US market research firm, consumer spending on online shopping will reach US$527 billion (nearly NT$18 trillion) in upcoming year. E-commerce is constantly innovating. Therefore, how to keep up with the modern trends of e-commerce, open the future market, and create a path of your own under… Continue reading
Correct online marketing strategies and methods After you choose the market, choose the platform, and put the products on the shelves, you also need to do strategic planning of online marketing, understand the skills of online marketing. And understand the shopping journey of consumers shopping on the Internet, in order to truly serve your products,… Continue reading
I think there are two feasible models for brand management of cross-border e-commerce. First E-Commerce Model The first way, if you have enough capital today and the brand line is complete, you can officially export the goods to the target market, enter a third-party warehouse (the warehouse company will have a matching logistics company), set… Continue reading
E-commerce model for small and medium-sized enterprises In this digital Internet era, It is critical to identify what kind of e-commerce model can small, medium-sized enterprises and the world’s invisible champions use to help enterprises transform through online marketing, build their own brands, and sell products to the world. The operation path of traditional brand… Continue reading
Why Amazon Enters the Hand-made Market to Grab Etsy’s Business? The aggressive giant Amazon stepped into Etsy’s hand-made niche market and launched Amazon Handmaid’s new service focusing on hand-designed products. But Amazon’s ambitions may be far more than that. Creating a market designed for crafts is just Amazon’s first step to attract more “in-house creators”.… Continue reading
Lean Startup – Uses of Lean Entrepreneurial Cycle Have you heard of Lean Startup? Nowadays, the entrepreneurial cycle is changing rapidly, and speed determines success or failure. In the past, Pakistan’s manufacturing industry’s high capital expenditures to build factories to reduce production capacity and cost has become narrower under the threat of the red supply… Continue reading
In the previous article, we used keyword tools to test the potential of Amazon products. Here, we will teach you to observe the digital indicators on Amazon to determine whether your product has market demand? There are two numbers on Amazon that are very important, one is the number of comments, the other is Best… Continue reading
7 Ways to test market potential of a brand An international brand with the spirit of locality can bring different touches to foreign consumers and make your brand market visible internationally. As an operator in Pakistan, based on your familiarity and intuition with the market, you may be able to easily judge whether a product… Continue reading
Q: What are the reasons for Servcorp’s success in international markets? To what extent has Servcorp been able (a) to standardize, and (b) to customize its service offering worldwide? In international markets Servcorp has obviously developed both a mix of standardization (office layouts, facilities available, the way each client is treated) and customization (local staff… Continue reading
A useful typology of service firms in international markets is provided in Figure. It distinguishes and gives examples of different types of service firms operating internationally with reference to two main qualifying dimensions: their respective degree of intangibility, and the respective degree of face-to-face client contact required or necessitated. Each of the four cells illustrated… Continue reading
As with domestic market expansion, several options are available. These include: Embedding services in some physical storage medium as a form of support which may be self-delivered (in the form of computer software, videos or international calls) Satellite and telecommunications for example) or delivered in person by an on-site representative of the service organization. Using… Continue reading
Understanding the nature of international services first Services now account for approximately 30% of total trade world-wide. There are a few factors that drive an organization to serve in international markets. While the mix and proportion of export services varies from one country to another. International Service Categories The main categories include; Professional services (including,… Continue reading
Emotional Labor Emotional labor concerns the management of emotions by service personnel so that customers will only see desirable expressions. An example would be a front desk manager of a hotel retaining a calm and professional appearance even when being abused by an irate guest. Role Conflict Role conflict is where service employees must manage… Continue reading
Defining Services Management Trinity Whilst the power of conceptualizing the management functions as a Service Management Trinity should be evident, achieving this integration in practice may still be problematic. Unlike manufacturing in which each management function can be considered as interlocking yet separate, a service organization can be thought of as a ‘factory in the… Continue reading
Use of three dimensions of Tierney Model The Price, Arnould and Tierney model for classifying and managing service encounters is a useful example. It uses three dimensions to describe the encounter: Encounter duration Affective content Spatial proximity For an organization that is considering how to improve its customer service function, whether to go ‘hi-tech’ or… Continue reading
Case Synopsis This case (Medium is the message) illustrates the face-to-face nature of services along with its managerial implications. Fly Away Travel is known for providing stimulating holidays, and also for their personal attention and care. It is this high level of customer service that differentiates it from other travel providers. To combat geography and… Continue reading
Defining Customer Service Customer service is now a function that is built into the very fabric of the total service delivery and designing system. Customer service involves task-oriented activities, other than proactive selling, that involve interactions with customers in person, by telecommunications or by mail. Two main criteria of designing and performing a service function.… Continue reading
What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving industry was controlled by foreign operators, and the challenge for Thai dive specialists to become more competitive? A: In the dive business, accreditation by a professional organization (like PADI) is essential. This was lacking in… Continue reading
Distinguish between the internal and external role of public relations in promoting services. The internal or personnel-focused role of public relations includes culture and morale building trust and confidence building recognition and reward loyalty building serving to enhance productivity creating a climate or ambience conducive to optimum service delivery, customer comfort and satisfaction The external… Continue reading
Role of Marketing Communication Mix in Promoting Services Service marketers usually have access to numerous forms of marketing communication. The challenge is to select the most appropriate (mix) and weave them together into a coherent, integrated program that is both effective and cost-efficient. Elements of Marketing Communication Mix The main elements of the mix that… Continue reading
5 Factors which differentiate Goods from Services Most of the factors which differentiate goods from services create distinctive marketing implications for service communication strategies. For example: The intangible nature of services means that Advertising is often necessary to communicate standing and reputation and, thereby, to build trust and confidence; to put a personal ‘face’ and… Continue reading
Marketing Case 1: City Sightseeing Tours – A Communication Challenge Researchers are expected to discern that there is indeed a central role to be played by MC in this marketing case situation – for the purposes of. (a) making people aware of the new service, and (b) differentiating the service from the competing alternative. This… Continue reading
Definitions of managing capacity and managing demand Managing capacity refers to the way capacity is used and tailored to match variations in demand. Means for operationalizing each include: Creating Flexible Capacity Provide for additional capacity Rent facilities Manage Capacity Create flexibility in what is offered Review the hours of business Cross-train employees Managing demand, however,… Continue reading
Q: In what ways can pricing capture and communicate value in services? A: Developing Pricing can capture and communicate value in a variety of ways by, for example: Making a desired service appear affordable Suggesting that what is offered is a special and limited offering with greater value than what is normally offered (Package deals… Continue reading
Asset Revenue Generating Efficiency (ARGE) is an index or measure of the extent to which an organizations asset are achieving their full revenue-earning potential and yield. Ways to Evaluate Asset Revenue Generating Efficiency (ARGE) Two ways to evaluate this: By multiplying the capacity utilization rate by the yield percentage, that is the total actual revenue… Continue reading
Monetary versus Non-monetary Pricing Objectives It is important that researchers understand the role that pricing objectives play in serving the attainment of business goals and objectives, as well as marketing goals and objectives. Reasons of Formulating A Pricing Strategy As illustrated in Figure, a pricing strategy is formulated with reference to several considerations: Costs to… Continue reading
In addition to the costs incurred by a service organization, customers may also incur up to five types of costs in purchasing and using a service: Financial costs Time costs Physical costs Psychic costs (mental effort, negative feelings) Sensory costs (unpleasant sights, noises, smells and tastes; physical discomfort) Significance of types of costs in service… Continue reading
What marketing and management challenges are raised using intermediaries in a service setting and delivery? Challenges arise from multi-site service delivery involving representatives who may not be employed directly by the originating service provider. When the provision of services is delegated or sub-contracted to external agents or representatives, maintaining control over what is provided and… Continue reading
Above mentioned figure summarizes key decisions faced by management in planning and configuring the service delivery process. Essentially these may be summarized and discussed under six main headings: (i) What is involved, step by step, in delivering the core and supplementary services. Note: Shostack’s article on flowcharting or blueprinting illustrates well how this task may… Continue reading
Service Delivery Place, Servicescape & Physical Evidence – Examples A service organization’s place of service delivery and the physical evidence that forms a part of this, i.e. The servicescape refers to the setting, surroundings and facilities, inclusive of furniture and furnishings, décor and lighting. All that collectively define and characterize the place of service provision.… Continue reading
IT (Information Technology) is increasingly being used to facilitate service provision and in so doing to eliminate or diminish the role of customer service personnel in service encounter. The marketplace versus marketspace distinction drawn by Rayport and Sviokla provides a useful frame of reference to organize and facilitate this discussion. The respective roles played by… Continue reading
Q: Explain the role and purposes of a business analysis in the process of new service product development. A: The essential role of a business analysis is to test the feasibility and viability of any proposed new service product development. Its purposes include to estimate market potential, size and likely demand to estimate the costs… Continue reading
