Monthly archives: April, 2021

RPG Games SWOT Analysis

RPG Games SWOT Analysis

The SWOT analysis of RPG Games on social media platforms is concisely explained below based on marketers’ observations. Strengths: Deployment Platform Benefit: Facebook been the best of all social media platforms means more customers could be targeted Location: Launching a game in regions like UK and America which are well developed and are aware with …

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Four common Chinese consumer behaviors

Four common Chinese consumer behaviors

Four common Chinese consumer behaviors Four common ways Chinese consumers behave Chinese consumers prioritize quality and value over affordability, whereas American and British consumer prioritize affordability. If you are thinking about dealing with the Chinese market, you should consider the following four behaviors: 1. SPACE SAVING CONSUMERS People often consider all their options in China …

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Ford vs BMW SWOT Study Comparison

Ford vs BMW SWOT Study Comparison

Ford vs BMW SWOT Study Comparison Ford uses SWOT analysis to assess internal factors and external factors. The internal factors include strengths and weaknesses while external factors include opportunities and threats. Ford Segmentation               Car segments such as SUVs, Hatchbacks, and Sedans are included. Ford Target Market               People between the …

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Nike versus Adidas SWOT Analysis

Nike versus Adidas SWOT Analysis

Nike vs Adidas SWOT Comparison SWOT Analysis is a recognized business management methodology used by brands like Nike to gauge their performance and compare them to their industry competitors. Nike is one of the most-recognized companies in the apparel and footwear space. Nike product category Sports Equipment, Apparel and Accessories Nike USPs        …

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WeChat Strategic SWOT Analysis

WeChat Strategic SWOT Analysis

WeChat managers develop several types of strategies based on the Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix: SO (strengths-opportunities) Strategies WO (weaknesses-opportunities) Strategies ST (strengths-threats) Strategies  WT (weaknesses-threats) Strategies Segmentation in WeChat A larger segment of the customer base that prefers personalized messaging.  WeChat’s Target Market  Almost all Internet users in China Positioning on WeChat     …

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Coursera – SMART Goal and KPIs Assignment Samples

Coursera - SMART Goal and KPIs Assignment Samples

In this assignment, we have selected an online business and developed SMART Goals along with appropriate KPIs. The 3 parts to this assignment are: Business description SMART Goals KPIs 1. Business Description Name: Marketing Skull (Blog site – marketingskull.com) Description of the business: It’s a business studies related blog consists of marketing, project management and …

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3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers In the past, brands traditionally relied on many advertisements to attract consumers’ attention. However, in this age when consumers are sensitive to advertisements. If you want to accurately establish diehard customers who will repeat consumption, instead of revealing invalid advertisements. You need to rely on Long-term business …

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Generation Z Consumption Trends & Lifestyle

Generation Z Consumption Trends & Lifestyle

Consumption trends depend on consumers’ consumption habits or behaviors, for example, how consumers use a product, or how they interact with the social group to which they belong through a brand. The marketing budget of the industry will be based on the consumption budget and lifestyle of mainstream consumers in the market as the main …

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Six Laws of E-Commerce Consumer Psychology

Six Laws of E-Commerce Consumer Psychology

Although marketing methods of e-commerce and physical stores are slightly different, several principles of consumer psychology are still the same-“change the soup, not the medicine.” The well-known master Dr. Robert Cialdini, author of the book “Influence”, put forward six principles to persuade people to say “Yes”: Reciprocity Scarcity Authority Consistency & Commitment Liking Consensus & …

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Factors affect consumer willingness to shop online

Factors affect consumer willingness to shop online

Site speed If waiting for more than three seconds, 57% of consumer will give up browsing the web and 80% of consumers will not return to the website (or to shop online). Overall website design 92.6% of consumers said that “visual enjoyment” is the main factor influencing purchase decisions. If one and a half minutes, …

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Amazon services expectations and irresistible temptations

Amazon services expectations and irresistible temptations

Most consumers want to buy certain goods on Amazon, but they can use some small methods to entice consumers to stay on the web for a longer time. Part of the reason for the success of Amazon up-sell strategy is to provide ” Services beyond expectations”-an excellent strategy that can always convince consumers to buy. …

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Visual Cognitive Psychology Impact on Consumers

Visual Cognitive Psychology Impact on Consumers

As mentioned in the Six Principles of E-commerce Consumer Psychology, the overall design of the website will affect consumers’ purchasing decisions. The following will be divided into three parts to detail the impact of visual cognitive psychology on consumers:  (1) Color According to research, color is also an important part of brand value; and color …

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4 Major Amazon Upselling Techniques

4 Major Amazon Upselling Techniques

4 Major Amazon Upselling Techniques I have mentioned the six laws of e-commerce consumer psychology and Amazon Bundle techniques. The two themes are closely related to Upselling, which combines bundling techniques with consumer psychology. In addition to cross selling (Cross selling), it can also take advantage of the pursuit to recommend higher-end products of a …

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4 Tips to boost site conversion rate in short time

4 Tips to boost site conversion rate in short time

International e-commerce consultants have previously shared with readers the six ways to make consumers pay. In the world of e-commerce, every second counts, and you will want to see practical methods that can immediately increase the conversion rate. Otherwise, online shopping consumers are often extremely impatient. After scanning a page for three seconds, if they …

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9 Tips to Get Attention of Potential Site Users

9 Tips to Get Attention of Potential Site Users

The following uses Marketeingskull blog post as the main example, and provides a few tips to help you get the attention of potential site users more easily when you are under the heading: Concise and powerful (pure wool-30% off; final promotional offer; free e-newsletter subscription) State great interests (realize your dream of traveling around the …

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Difficult but effective ways to use of long tail keywords

Difficult but effective ways to use of long tail keywords

Before discussing long tail keywords, let’s talk about the importance of keywords. As mentioned earlier; Vitamin C Serum, a product of OZ Naturals, Stretches the product name very long because keywords have a fixed monthly search volume on Amazon, so you must do enough homework to find keywords related to the product. Come out and …

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Six Stages Conversion Rate Strategy to improve SEO

Six Stages Conversion Rate Strategy to improve SEO

The conversion rate strategy is based on the consumer’s purchase decision behavior, which is divided into six stages: Stage 1: Cognitive issues When consumers have doubts about certain issues, they will go to the Internet to seek answers. It is particularly important at this stage not to sell to them, but to provide answers that …

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3 Ways to Improve E-Commerce Website Search Ranking

3 Ways to Improve E-Commerce Website Search Ranking

This article will discuss optimization methods to increase search ranking from three directions: Speed ​​optimization Conversion rate optimization Content optimization 1. Speed ​​optimization I don’t know if you still remember, the first half of the introduction of e-commerce consumer psychology mentioned that the speed of a website will affect consumers’ willingness to shop; similarly, the …

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4 Simple Pinterest Marketing Tips for Beginners

4 Simple Pinterest Marketing Tips for Beginners

1. Provide richer and effective information in Pinterest photos For example, real-time price information, where to buy goods, descriptions of product characteristics, etc. If consumers have the function of using the product bulletin board, they will also take the initiative to inform users when the price of the product drops by more than 10%. 2. …

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Instagram or Pinterest – Where to promote your business

Instagram or Pinterest – Where to promote your business

Instagram: eye-catching photos According to the survey, almost more than half of Instagram users (3 million people) log on to this social network every day, and their main strength is pictures. It is a relatively friendly platform for brands because it does not filter or hide any dynamics or present them in a chaotic manner. …

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Facebook vs Twitter Comparison in view to promote your brand

Facebook vs Twitter Comparison in view to promote your brand

Facebook vs Twitter Comparison in view to promote your brand Facebook: Buy ads! Facebook is currently the most used social networking site, widely connecting friends and family members in everyone’s life circle, it is also one of the channels for the industry to connect with consumers. However, according to the analysis of user demographic variables …

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How to decide right social media platform for brand promotion

How to decide right social media platform for brand promotion

How to decide right social media platform for brand promotion What kind of social media site should be used as an auxiliary brand for the operation and promotion? In the past, the budget that companies invested in social media sites only accounted for 9% of the total budget, but it is expected to grow by …

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4 Content Marketing Steps to Build Loyal Customers

4 Content Marketing Steps to Build Loyal Customers

First step in content marketing is you must write down a lot of possible content that this group of readers want to know, because your blog must provide an endless stream of information to be able to continue to catch the attention of these readers. Step 1: Start building customers If you just opened your …

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