First step in content marketing is you must write down a lot of possible content that this group of readers want to know, because your blog must provide an endless stream of information to be able to continue to catch the attention of these readers.
Step 1: Start building customers
If you just opened your own fan page or blog in silence, how can anyone patronize unless you have very broad connections and networks?
Therefore, at this stage, to have the fastest fan growth and high strike rate in the shortest time, you can take the following two methods:
Expose yourself in other popular fan professions or blogs
Based on a basic understanding of the market, you should be able to think of the websites that your target customers might visit from time to time. Therefore, you can actively respond to those websites, or write and post “earth-shattering” articles or graphic information, or even guest seats. The settings are tailored to your target audience. People who like your posts will want to check it out on your website. In this way, you can successfully guide readers to your website, and may therefore subscribe to your articles or follow your customers via email. A special page to increase popularity.
If you have a little capital and want to save time, then pay for the promotion! Although you need to pay a little money, you can get a high popularity in a short time and establish a fixed number of customers that will follow.
Step 2: The monthly fan growth goal is 5~15%
When entering the fifth stage, you already have a certain number of customers. If you now have 500 customers and grow at a rate of 10% every month for two years, your customers will accumulate to nearly 5,000 in two years. In fact, it seems that there are not many cumulative people like this, and 10% of cumulative people per month should be the smallest growth goal. How to achieve the goal of 10% growth in the number of customers every month?
The same can be divided into three parts.
- An endless stream of think tanks (content ideas)
- Idea schedule (sustainable content schedule)
- Maintain interaction with customers
If you just “write what you think of” very casually, it is easy to delay or skip some messages that readers may be concerned about. In addition, the jumping style is not easy to link with other articles that have been published.
Imagine yourself as a teacher or professor, preparing for a semester (18 weeks), or even an academic year course, thinking in thematic categories, your target audience may have topics of interest, or What kind of information do you want to provide these readers.
Then you can draw a gourd in the same way, divide your think tanks into different categories, and design a two-year timetable, “what to write and when to release.” The important thing is to make these content as consistent and consistent as possible, and to be close to the reader’s life, and to schedule a time in a state that you can load, such as publishing twice a week, once a week, etc.
The last thing is to think how to maintain interaction with these readers and customers.
No matter how precious and important the information you provide, as time goes by, if you remind people of your existence from time to time, these customers will forget you under the massive information flow of this era.
By far, the most “undefeated” way to maintain contact with readers is email. After starting to have subscribers, you can start to build email lists. Of course, you can also choose to use social networks as the second communication medium, as a boost to the growth of the number of customers (choose a cross-border social media website marketing guide for the Social Media brand).
Step 3: Let customers create market demand
At this stage, you already have at least a few thousand loyal viewers who like what you post, and you have provided a lot of valuable information to them. Since you have established a relationship with your readers at this time, this is a good opportunity for readers to create market needs, and you find ways to meet their needs.
Three ways to let customers provide some ideas for the market you are about to create
- Send an email to ask readers if they are interested in the product
- Online QA voting, survey readers
- Read the offending notes from the reader’s response
In the first method, you can select some consumers in the subscription list for experimentation, and tell readers where you get their subscription information, because their interest in the product or topic is related to the project/product you are currently working on What kind of connection, hope to get their valuable feedback, and whether they are willing to support your plan or product.
If the test goes well, there will be readers willing to book your plan or product, similar to a small fundraising platform to measure water temperature. After you have succeeded in the first round of test results, you can proceed to the second and third tests, increasing the number of samples in sequence. According to my own estimation, if more than a percentage of the total number of samples in the test will pre-purchase the product, it is determined that this product has sales potential.
After the suggestions and corrections given to you by readers, the products are officially put on the shelves, and I believe that good results will be obtained. The second way is to simply vote online for readers, for example, what type of topic or product they are interested in, and what content in the article they like in the past. But the premise is that you must design a good questionnaire, and then through the results of these questionnaires, you can find problems and propose products that meet the expectations of readers.
The third is to find out which products or services they may be willing to pay for from the responses of readers, or which topics they would like to discuss, or know more detailed information. Reading these responses carefully, you can also discover new business opportunities.
Step 4: Let customers become buyers
The last and most important thing is to launch your product to make customers become buyers. Because of the previous presentation, customers already have a certain amount of trust in you, so you don’t need to be extravagant, as long as you clearly and simply convey your concept in an unobtrusive, non-commercial way, through the “invitation” Ways to attract readers willing to pay for the products or services you provide.
If the process of building customers goes smoothly, it means that the accumulated popularity is not “Passerby”, but readers who are really interested in the information you publish; plus if there is a good platform, if it goes well, The conversion rate for customers to become buyers is about 20%.
You can find consumers who are interested in it from the product and do the traditional sales model; you can also establish a group of loyal customers first, and then find innovations from the needs of this particular group of ethnic groups. In the process of building readers, it also constructs the relationship between readers and you. It not only allows you to know the characteristics of potential buyers more clearly, but also provides you with different insights on creating new products and finding the existing market. Gap” is a stage where you can play to create products that truly meet consumer expectations and reduce the chance of failure!