Affiliate Marketing: Promoting other companies – Revenue Sharing

Affiliate marketing: what is it?

When an individual or business markets the products and services of another company or entity, it is known as affiliate marketing. Your marketing efforts can lead to someone purchasing the product, and you receive a commission.

Affiliate Marketing Process

It rewards individuals who promote a company’s products on social media and through web-based platforms in return for financial rewards.

Many affiliate marketers view affiliate marketing as an industry that facilitates revenue sharing and encourages them to work and contribute.

Producers and merchants are highly regarded for this type of pay-per-performance model, since they incur marketing expenses only when income from a sold product is realized.

Revenue-sharing affiliate programs today are largely based on direct costs per action, or revenue sharing. Occasionally, cost-per-click ads are used as well.

Affiliate networks have four key areas of focus

Affiliate networks consist of four main areas: 

  1. Merchant
  2. Network
  3. Publisher
  4. Customer

Below is an illustration showing the workflow from each of the four main affiliate marketing clusters.

Marketing through affiliate networks and e-commerce

Affiliate marketing was introduced by in 1996. If a sale on Amazon was generated by a link hosted on a website, a commission would be paid to the host of the link.

In recent years, affiliate marketing has become more popular on a global scale as the internet and e-commerce platforms have grown.

Mobile shopping is on the rise, which could very well revolutionize marketing in the future thanks to affiliate marketing. Businesses can save money by using affiliate marketing programs because they only pay for results, not their own marketing costs.

The digital age and content creators

YouTube and other digital content platforms have boosted affiliate marketing. Content creators often advertise products or services through such platforms, embedding links in their videos or in the description box below, generating traffic and generating commissions.

Such an incentivization strategy is one of the strengths of a content creator-driven platform, which allows for marketing a myriad of products across all age groups and demographics.

Affiliate marketing vs. multi-level marketing

Multilevel marketing and affiliate marketing differ in several important ways.

Affiliate marketing does not use hierarchical programs where individuals recruit and sign up partners or sub-partners and receive commissions for their efforts.

These aren’t referral-based marketing programs, although sometimes they do include two tiers.

Affiliate Marketing in the Digital Age: Issues and Solutions

Email spam and adware can sometimes be associated with affiliate marketing in the digital age. In many cases, merchants are unaware that their products are being marketed in such a manner as a result of aggressive marketing tactics.

The world is shifting toward online shopping, which has led to spam mail and adware becoming more prevalent, but content providers and email engines do a better job of filtering out spammers.


Through affiliate marketing, we can get recommendations to buy products or receive recommendations from trusted sources as our digital lives continue to expand.

To drive business growth and support ambitious advertisers seeking a profit-sharing model for their ventures, it is evolving into an innovative platform for web-based e-commerce or content platforms.


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