Business Growth via Twitter: 8 Crucial Tips

Business Growth via Twitter: 8 Crucial Tips

Brand Profile on Twitter

Want to maximize your brand potential via Twitter? The following tips will help your brand shine on the platform in a way you’ve never imagined.

Approximately 350,000 tweets are posted every minute on Twitter, which has more than 330 million monthly users.

Which of those massive, engaged audiences are you aware of?

Customers and clients, you may be able to attract. Businesses and brands should be on Twitter if their target customers are.

It’s not just customers and clients that are active on Twitter.

Make sure journalists, bloggers, and influencers can find your business when they search for your industry.

If a conversation begins about your brand on Twitter, you want to monitor it, participate, and steer it. Let’s not forget the passionate consumers who flock to Twitter to voice opinions, concerns, and complaints.

In order to succeed at Twitter, you’ll need a rock-solid Twitter profile. There’s no doubt about it, you should be on Twitter.

Check out these tips on optimizing your Twitter profile

1. Twitter Bios That Work

Twitter’s search algorithm and visitors to your profile see your Twitter bio as your only opportunity to woo Twitter’s search engine and increase your following. Keywords and hashtags should be super relevant.

Remember that hashtags in your bio are clickable and may distract from your bio when deciding which ones to use.

Use an industry hashtag to make sure you are not driving people to your competitors if someone clicks through the hashtag.

2. Choose the right profile image

Your Twitter profile should always include an image.

Brands and businesses should use recognizable versions of their logos.

Consider creating a secondary logo that will fit Twitter and other social media profile images if your logo has a lot of text or doesn’t display well in the small square.

Don’t forget to consider color and image size, as well as how it will look on mobile devices.

Profile photos can be uploaded in JPEG, GIF, or PNG formats, and are limited to 2 MB in size. Twitter recommends 400×400 pixel files.

3. Twitter Header image: Add one

Take a look at the cover of a magazine when comparing your header image.

Display your brand regularly and change it regularly.

Twitter Header image essentials

You get 1500×1500 pixels, so there’s a lot more room to play with compared to your profile picture!

Your header image can include the following:

  • Products with the highest sales
  • Product launch
  • Your team in a picture
  • Publication of a book
  • You can make your store or office visually appealing (if you have one)
  • Business event of a special nature
  • Trade shows are a great way to promote your business

Save all images with branded keywords in the file name to improve your chances of being found in image searches.

You can apply this tip to your profile photo, too!

4. Get People to Your Website’s Specific Page

Your home page link can be extended here.

Your Twitter followers may be interested in certain pages.

Your company newsroom or blog could be linked to Twitter since journalists and bloggers use it to source stories.

In addition to redirecting your followers to download a free guide, sign up for your email list, or attend a webinar, you can also use this link to distribute other content.

5. Add a location to your Twitter profile

You should fill out your Twitter profile’s location if you are a local business.

Your content will be matched up with other local audience prospects using Twitter’s algorithm.

6. Don’t Protect Your Tweets

  • You should ensure your tweets are public, even if it sounds obvious.
  • Uncheck the box next to Tweet Privacy in your settings’ Privacy and Safety section.
  • The best way to get discovered by customers is to have a public twitter account.

7. You can now send direct messages on Twitter

Take the privacy off your direct messages on Twitter if you want to make your brand more approachable.

  • What is your method for doing this?
  • Return to your Twitter settings page and click Privacy and Safety.
  • Then scroll down the page, click “Receive direct messages”
  • Anyone can send you a direct message.”

8. Your profile can be pinned with a tweet

The pinned tweet can be used as a featured story if your Twitter cover image resembles a magazine cover.

There’s a valuable optimization feature where you can showcase content that’s often overlooked, pinning Tweets to the top of your profile.

When pinned strategically, Pinterest is an excellent place for sharing tweets. Pinterest tweets should include a compelling visual, a call to action, relevant keywords, strategically placed hashtags, and a link back to your website.

The pinned tweet will be the first thing new users see when landing on your profile.

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