Cases & Articles

Although marketing methods of e-commerce and physical stores are slightly different, several principles of consumer psychology are still the same-"change...

The conversion rate strategy is based on the consumer's purchase decision behavior, which is divided into six stages: Stage 1:...

This article will discuss optimization methods to increase search ranking from three directions: Speed ​​optimization Conversion rate optimization Content optimization...

1. Provide richer and effective information in Pinterest photos For example, real-time price information, where to buy goods, descriptions of...

How to decide right social media platform for brand promotion What kind of social media site should be used as...

First step in content marketing is you must write down a lot of possible content that this group of readers...

Since if cosmetics are to be sold in the United States, they must pass the US Food and Drug Administration...

The persistence of quality is reflected in Anker product development process. After the product design is formed, Anker will continue...

When it comes to 'Made in China', most people usually don’t think of a few stereotypes right away: cheap, counterfeit,...

Amazon, an e-commerce platform is known to be a customer-oriented store. Making customer satisfied with your products and services is...

Amazon differs from other online shopping platforms in its strict seller regulations, including account settings, product titles and pictures, logistics...

According to a survey conducted by Forrester, a well-known US market research firm, consumer spending on online shopping will reach...

Correct online marketing strategies and methods After you choose the market, choose the platform, and put the products on the...

I think there are two feasible models for brand management of cross-border e-commerce. First E-Commerce Model The first way, if...

E-commerce model for small and medium-sized enterprises In this digital Internet era, It is critical to identify what kind of...

Why Amazon Enters the Hand-made Market to Grab Etsy's Business? The aggressive giant Amazon stepped into Etsy's hand-made niche market...

Lean Startup - Uses of Lean Entrepreneurial Cycle Have you heard of Lean Startup? Nowadays, the entrepreneurial cycle is changing...

In the previous article, we used keyword tools to test the potential of Amazon products. Here, we will teach you...

7 Ways to test market potential of a brand An international brand with the spirit of locality can bring different...

Case Synopsis This case (Medium is the message) illustrates the face-to-face nature of services along with its managerial implications.  Fly...

What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving...

Marketing Case 1: City Sightseeing Tours – A Communication Challenge Researchers are expected to discern that there is indeed a...

How does Kiwi Experience attract these customers and what else could it do to increase sales? Attracting customers is so...

Fueling the Customer Relationship Discuss the grounds for, and appropriateness of, a customer relationship marketing and management strategy in the...

Q1: What factors contributed to Maree’s sense of annoyance and frustration in ‘The customer’s right’ case study? It should be...

How would you characterize customer (Lee’s) expectations and perceptions, and what factors have contributed to the formation of these? Lee...

Mini case solution: The Antiquarian Bookshop This mini case (antiquarian bookshop) is intended to provide a means of exploring in...

This mini case is included to help students explore the key concepts from services marketing. What distinctive aspects of services,...

Synopsis of Austrade Case Study This case traces the events of Australia’s Trade Commission post (Austrade) in Bangkok, Thailand from...

Synopsis of Qantas Case This Qantas case reports a series of dissatisfactory service encounters for a business passenger returning on...

Synopsis of Perth Zoo Case Study This case is a good example of a not-for-profit service organisation, and the opportunities...

Mention Bank Asia Case Study Solution Steps Mention Bank Asia has Taken to Develop a Customer OrientationRemodeling and renovation of...

This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing.  Twinkle Toes is a...

Online stockbroking is a commonly used phenomenon in today’s era. In a technology market such as this, marketers should be...

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long...

Distinguish between the core, supplementary and facilitating services provided by FedEx. FedEx Core Services Air & Road Freight: - International...

The Melbourne Cup is Australia's premier horse race of the nation (handicap over 3200 meters with over AUD$2 million prize...

Answers to the Case Questions What features do you think are important for BDW’s Web site? Blake Dawson Waldron deals...

Questions for Discussion What does the experience described in this case suggest about the concept of value and how this...

Dealing with Conflict Successful managers can effectively manage conflict just by analyzing the early symptoms of team conflicts. This ability...

In the sea of ​​information explosion, how do you start your online profitable business through online marketing? What resources do...

KOOVS.COM SWOT Analysis; Claimed to be the largest online wholesale subsidiary store in India and Pakistan. It was established in...

There are many ways to manage opposite genders buying behavior. But the question is how and why opposite gender customers...

Introduction Al-Shifa Trust Eye Hospital which is one of the most renowned eye Hospitals in Pakistan, its office is situated...

Table of contents Types of customer’s false claims Reasons behind customer’s false complaints Company’s responding strategy against false claims of...

Here is the Harley-Davidson case study link. In this article we will only discuss its solution and perform a SWOT...

The General Tyre and Rubber Company of Pakistan Limited was established in 1963 on a 25-acre plot in Karachi Pakistan....

Revolutionising the world of fashion with her classy and trendy attires. Rani Emaan indeed is improving the image of Pakistani designers...

OUTFITTERSMicro-environment: Consist of major actors behind the scenes. Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries,...

Solved Case Study: Work Life Balance at Baxter Answers What role, if any, does work life balance play in the...

The Dilemma This case is referring to the dilemma confronted by Mr Rajesh who is running an advertising agency called...

Kabul Restaurant Islamabad Case Study Kabul restaurant is well known restaurant in Islamabad and holds a prestigious reputation from last...

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study Case analysisThis case highlights many of the...

This Article is based on interview of a Nike franchise owner in Pakistan. In interview he revealed how Nike set...

There is a number of leadership styles used by different leaders during war situation in Twelve O'clock High movie. Below...

Careem is an app-based car service that connects people to rides in a matter of minutes, at the tap of...

Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues In August 2016, Bank Al Baraka concluded due...

Case Overview Procter & Gamble is a major multinational consumer goods company, and referred as one of the first initiators...

Main Problem faced by Applus+ Velosi was its obsolete machinery which result in losing big projects from oil&gas sector in Pakistani...

Hyper star belongs to the Carrefour group based in Germany but in Pakistan it is currently ran by the Majid-Al-Futtaim-Retail belonging to...