Developing Statement of Work – Home-Theatre SOW Example
Prepare a Statement of Work for the procurement of given project? 1. Introduction: Video Conferencing System and Home Theater Installation…
Category: Cases & Articles
In this field we will discuss all about marketing cases, articles, and dilemmas. It also includes the discussions about failed advertising campaigns.
Ways to Create an Effective Sales Funnel – AIDA Model
Sales funnel provides a key marketing and sales strategy in many companies because they are effective when executed well. You…
Instagram Marketing – Best ways to grow your Insta followers
Looking for Instagram follower growth tips? Using hashtags, contests, and posting the right content will help you attract more Instagram…
How to use Pinterest to grow your business! 12 Tips
Are you having trouble marketing on Pinterest? The best ways to reach your followers, what to post, how to measure,…
Business Growth via Twitter: 8 Crucial Tips
Brand Profile on Twitter Want to maximize your brand potential via Twitter? The following tips will help your brand shine…
Five ways to grow your business via LinkedIn
LinkedIn is a great tool to incorporate into your company’s social media marketing strategy. Here are five ways to use…
Business Life Cycle – Its Economic growth and contractions
The Business Cycle GDP trends upward or downward according to its natural long-term growth rate during a business cycle. Economic…
Industry Analysis: Analyzing industry competitiveness
Industry Analysis: What is it? To understand the competitive dynamics of an industry, businesses and analysts conduct industry analyses. An…
External Economies of Scale: Factors beyond company’s control
Companies in the same industry often cluster together because of the prospect of external economies of scale. It is easier…
Exit Strategies: Liquidation plans for financial assets
Exit Strategies: What are they? Businesses, investors, traders, and venture capitalists execute exit strategies to liquidate their positions in financial…
Electronic Retailing (E-tailing): An online marketplace
Electronic Retailing (E-tailing): What is it? Consumers can buy and sell goods directly from businesses using online retailing (e-tailing), which…
Corporate Performance Management (CPM): A Strategic Overview
Corporate Performance Management (CPM) Monitoring, managing, and reporting an enterprise’s performance are all part of a Corporate Performance Management strategy.…
Competitive Forces Model: Six pillars of competition
Competitive Forces Model: What is it? An industry’s competitiveness can be analyzed using the Competitive Forces Model in strategic analysis.…
E-commerce: Online Shopping | Web/App Buying & Selling
E-commerce – what is it? Commercial transactions that take place over the Internet are referred to as e-commerce. With the…
Click and Mortar: Online + Offline Business integrations
Click and Mortar: What is it? A click and mortar operation combine online and offline operations in an omnichannel eCommerce…
Bootstrapping: Starting a Business Without Investments
Bootstrapping: what does it mean? By bootstrapping a business, you build it from scratch without any external capital or investment.…
Optimal Organizational Structures: Effective Info-flow b/w Depts
How Should a Business Be Organized? Organizational structures reflect how the company operates and how information is shared. In its…
Suppliers’ bargaining power: Suppliers’ influence on companies
Suppliers’ bargaining power: what is it? It refers to the pressure suppliers can exert on companies by raising prices, lowering…
Buyers’ bargaining power: Customer is the king
Buyers’ Bargaining Power: What is it? It describes how customers/consumers can exert pressure on businesses to provide better service, lower…
Ansoff Matrix: A Guide to Market Expansion
Ansoff Matrix: What is it? To plan and evaluate growth initiatives, management teams and analysts utilize the Ansoff Matrix, also…