Case Solutions

Fueling the Customer Relationship Discuss the grounds for, and appropriateness of, a customer relationship marketing and management strategy in the...

Q1: What factors contributed to Maree’s sense of annoyance and frustration in ‘The customer’s right’ case study? It should be...

How would you characterize customer (Lee’s) expectations and perceptions, and what factors have contributed to the formation of these? Lee...

Mini case solution: The Antiquarian Bookshop This mini case (antiquarian bookshop) is intended to provide a means of exploring in...

This mini case is included to help students explore the key concepts from services marketing. What distinctive aspects of services,...

Synopsis of Qantas Case This Qantas case reports a series of dissatisfactory service encounters for a business passenger returning on...

Mention Bank Asia Case Study Solution Steps Mention Bank Asia has Taken to Develop a Customer OrientationRemodeling and renovation of...

This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing.  Twinkle Toes is a...

Online stockbroking is a commonly used phenomenon in today’s era. In a technology market such as this, marketers should be...

Distinguish between the core, supplementary and facilitating services provided by FedEx. FedEx Core Services Air & Road Freight: - International...

The Melbourne Cup is Australia's premier horse race of the nation (handicap over 3200 meters with over AUD$2 million prize...

Answers to the Case Questions What features do you think are important for BDW’s Web site? Blake Dawson Waldron deals...

Questions for Discussion What does the experience described in this case suggest about the concept of value and how this...

Here is the Harley-Davidson case study link. In this article we will only discuss its solution and perform a SWOT...

Solved Case Study: Work Life Balance at Baxter Answers What role, if any, does work life balance play in the...

Kabul Restaurant Islamabad Case Study Kabul restaurant is well known restaurant in Islamabad and holds a prestigious reputation from last...

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study Case analysisThis case highlights many of the...

There is a number of leadership styles used by different leaders during war situation in Twelve O'clock High movie. Below...

Careem is an app-based car service that connects people to rides in a matter of minutes, at the tap of...

Case Overview Procter & Gamble is a major multinational consumer goods company, and referred as one of the first initiators...