A School of Marketing
Here you will find all the trending and most popular marketing case studies with their relevant solutions. This field is particularly created for marketing and business studies students who are looking for in-depth knowledge of marketing cases.
Case Synopsis This case (Medium is the message) illustrates the face-to-face nature of services along with its managerial implications. Fly Away Travel is known for providing stimulating holidays, and also for their personal attention and care. It is this high level of customer service that differentiates it from other travel providers. To combat geography and …
What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving industry was controlled by foreign operators, and the challenge for Thai dive specialists to become more competitive? A: In the dive business, accreditation by a professional organization (like PADI) is essential. This was lacking in …
How does Kiwi Experience attract these customers and what else could it do to increase sales? Attracting customers is so important for Kiwi Experience as they cannot rely on customers coming back. Retention of customer is very unlikely. As the case states “it is very unusual for passengers to travel on Kiwi Experience for a …
Fueling the Customer Relationship Discuss the grounds for, and appropriateness of, a customer relationship marketing and management strategy in the context of Eric’s business. Eric’s case is an interesting one and is probably indicative of many in the same position as he. His business and marketplace have some of the characteristics that make it suitable …
Q1: What factors contributed to Maree’s sense of annoyance and frustration in ‘The customer’s right’ case study? It should be noted that Maree was frustrated initially from a service failure (or at least a perceived service failure), however the clerk’s attempt at recovery only made the situation worse. The factors that contributed to her annoyance …
How would you characterize customer (Lee’s) expectations and perceptions, and what factors have contributed to the formation of these? Lee expected to save time from a convenient and cheaper bill paying system being offered by her bank. She is likely to have formed those expectations from at least two sources. i) her previous experience with …
Mini case solution: The Antiquarian Bookshop This mini case (antiquarian bookshop) is intended to provide a means of exploring in an applied way many of the key concepts explained and discussed in this chapter. Q1. What is being processed in the bookshop, and what are important managerial implications of understanding this? Students are expected to …
This mini case is included to help students explore the key concepts from services marketing. What distinctive aspects of services, and what other services marketing concepts explained are reflected in this case, and what are likely to be important considerations in marketing and managing this service successfully. On the service continuum (Figure 1.5) students should …
Synopsis of Qantas Case This Qantas case reports a series of dissatisfactory service encounters for a business passenger returning on a Qantas 16-hour flight from Los Angeles to Sydney. The case centers around Qantas service recovery efforts (or lack of) and the relationship between customer satisfaction/dissatisfaction (CS/D) and service quality. Further, it demonstrates how repeat …
Mention Bank Asia Case Study Solution Steps Mention Bank Asia has Taken to Develop a Customer Orientation Remodeling and renovation of branches (“friendly yet professional”) Teller stations redesigned to provide full/express service Touch-screen information terminals installed near entrance Introduction of advanced model ATMs with color screens Increased number of ATMs in branches Access to regional …
This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing. Twinkle Toes is a typical long-day care center that has been recently taken over by Maria Sanchez. To reduce costs, Maria hires inexperienced staff, but a complaining customer draws her attention to the ramifications of her decision and other …
Online stockbroking is a commonly used phenomenon in today’s era. In a technology market such as this, marketers should be encouraged to think laterally and be very creative. The ‘obvious’ will emerge and be recorded, but researchers should be encouraged to go beyond this. The market structure, in terms of key players, their relative size …
Distinguish between the core, supplementary and facilitating services provided by FedEx. FedEx Core Services Air & Road Freight: – International Priority (IP) International Priority Freight Service (IPFS) (Cargo, packages, letters & documents) FedEx Support Services FedEx Packaging EC-Inventory EC-Manufacturing EC-Return Management COSMOS EC-Warehouse Management FedEx Ship Manager FedEx Ship Assistant Customs Clearance Customer Care Program …
The Melbourne Cup is Australia’s premier horse race of the nation (handicap over 3200 meters with over AUD$2 million prize money) and it has its own public holiday in metropolitan Melbourne. The TAB (used to stand for Totalizer Agency Board when government owned and run, but now a public company, Tabcorp Holdings) is the only, …
Answers to the Case Questions What features do you think are important for BDW’s Web site? Blake Dawson Waldron deals primarily with high net worth consumers. BDW’s clients expect to see plush surrounds. BDW’s physical offices tend to reflect that wealth and success. Such visual cues are also expected on the Internet. A “top tier” …
Questions for Discussion What does the experience described in this case suggest about the concept of value and how this is assessed by different people? (Note: It might be helpful to consider this question with reference to the work of Valarie Zeithaml.) Discuss the appropriateness of the club’s use of bundling and other potential sports …
Here is the Harley-Davidson case study link. In this article we will only discuss its solution and perform a SWOT analysis of the case. Lets begin with the introduction; Introduction to Harley Davidson Inc. In 1901, William Harley and Arthur R. Davidson experimented with ideas and build their own motorcycles. They were joined by Arthur’s …
Solved Case Study: Work Life Balance at Baxter Answers What role, if any, does work life balance play in the success of an organization? Explain. Baxter International’s usage of work/life parity as a center worth is reflected in its corporate society. Since the association started concentrating on this worth, Baxter has accomplished its procuring focuses, …
Kabul Restaurant Islamabad Case Study Kabul restaurant is well known restaurant in Islamabad and holds a prestigious reputation from last 30 years. The restaurant is known for its Afghani traditional food, well designed infrastructure and best quality. The management of Kabul restaurant is really active on the inspection of food and its quality. They have …
Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study Case analysis This case highlights many of the important aspects and issues regarding aligning, organizing and implementing spare parts logistics with the help of a strategic framework. And it describes that how an effective spare parts logistics strategy can be developed and …
There is a number of leadership styles used by different leaders during war situation in Twelve O’clock High movie. Below are the differences in their leadership styles accordance with the situations and their impact on war. Difference in leadership style between General Savage and Colonel Davenport General Savage treats everyone so brutally that he has …
Careem is an app-based car service that connects people to rides in a matter of minutes, at the tap of a button. It provides reliable, safe, convenient and affordable transport. Its customers can book a car on the Careem apps and website, or by calling a call center. Careem, has announced an investment of US$ 60 …
Case Overview Procter & Gamble is a major multinational consumer goods company, and referred as one of the first initiators in adopting big data and digitalization to reveal patterns, trends and associations relating to consumer psychographic behavior and react likewise. Digitalization and big data analytics had helped P&G save billion dollars and is a key …
