A School of Marketing
Marketing dilemma plays a vital role for all sort of businesses to penetrate in any market. Almost every business face many types of dilemmas while launching and operating their marketing campaigns. So, this category is especially designed to discuss marketing dilemmas.
There are many ways to manage opposite genders buying behavior. But the question is how and why opposite gender customers behave difficulty. Key learning points from this article. How opposite gender behave s as a customer Why opposite gender differently when shopping or continuously. What are the indicators of these different customer behaviors based on …
Table of contents Types of customer’s false claims Reasons behind customer’s false complaints Company’s responding strategy against false claims of stakeholders Effects of each responsive strategy on both customer and the company Types of customer’s false claims Price based claims Claims regarding product packaging (most customers return the products by excusing that an unpacked or …
Revolutionising the world of fashion with her classy and trendy attires. Rani Emaan indeed is improving the image of Pakistani designers not just there but across the globe. Kudos for her hard work and the stance. She is a motivation to the women of Pakistan. Farzeen Irtizaz’s story was a bit different from others as it …
The Dilemma This case is referring to the dilemma confronted by Mr Rajesh who is running an advertising agency called “Creed” in the Southern State of Kerala, India. This is a small advertising agency which is trying to compete with a large advertising agency named “Vista “and focusing on price discounts to penetrate in the …
This Article is based on interview of a Nike franchise owner in Pakistan. In interview he revealed how Nike set its prices for local markets. And how much they have control over pricing strategy during crisis, currency fluctuation and recessions. NIKE ‘Just Do It’ It’s an US multinational brand engaged in designing, manufacturing, marketing and …
Careem is an app-based car service that connects people to rides in a matter of minutes, at the tap of a button. It provides reliable, safe, convenient and affordable transport. Its customers can book a car on the Careem apps and website, or by calling a call center. Careem, has announced an investment of US$ 60 …
Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues In August 2016, Bank Al Baraka concluded due diligence and subsequently entered into negotiations with the management of Burj Bank on sale purchase deal. The parties eventually reached an agreement between them for the acquisition. Afterwards, State Bank of Pakistan (SBP) gave green …
Main Problem faced by Applus+ Velosi was its obsolete machinery which result in losing big projects from oil&gas sector in Pakistani market. Also, they were losing competitive edge in the market due to manual working style of labor while other competitors moved towards latest equipments and machinery certified by ISO standards to automate the working procedure. …
