Category «Digital Marketing»

This page represent the concepts of all digital marketing strategies, tools, and techniques. Readers will find the latest and trending digital marketing issues and their suggested solutions. SEO, Google search console, Google AdSense, Google analytics and backlinking issues are also discussed in this category.

Marketing on Instagram – A Strategy to Leverage Instagram Influencers

Marketing on Instagram - A Strategy to Leverage Instagram Influencers

Instagram influencer marketing succeeds primarily because influencers personally connect with their target audiences. On Instagram, brand ambassadors help you to create a trustworthy and successful brand image. Honestly, brands have no idea how much their influencers and followers communicate. Influencers may be assigned to work on a specific post, but they are also required to …

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RPG Games SWOT Analysis

The SWOT analysis of RPG Games on social media platforms is concisely explained below based on marketers’ observations. Strengths: Deployment Platform Benefit: Facebook been the best of all social media platforms means more customers could be targeted Location: Launching a game in regions like UK and America which are well developed and are aware with …

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Coursera – SMART Goal and KPIs Assignment Samples

In this assignment, we have selected an online business and developed SMART Goals along with appropriate KPIs. The 3 parts to this assignment are: Business description SMART Goals KPIs 1. Business Description Name: Marketing Skull (Blog site – marketingskull.com) Description of the business: It’s a business studies related blog consists of marketing, project management and …

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3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers In the past, brands traditionally relied on many advertisements to attract consumers’ attention. However, in this age when consumers are sensitive to advertisements. If you want to accurately establish diehard customers who will repeat consumption, instead of revealing invalid advertisements. You need to rely on Long-term business …

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Generation Z Consumption Trends & Lifestyle

Consumption trends depend on consumers’ consumption habits or behaviors, for example, how consumers use a product, or how they interact with the social group to which they belong through a brand. The marketing budget of the industry will be based on the consumption budget and lifestyle of mainstream consumers in the market as the main …

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Six Laws of E-Commerce Consumer Psychology

Although marketing methods of e-commerce and physical stores are slightly different, several principles of consumer psychology are still the same-“change the soup, not the medicine.” The well-known master Dr. Robert Cialdini, author of the book “Influence”, put forward six principles to persuade people to say “Yes”: Reciprocity Scarcity Authority Consistency & Commitment Liking Consensus & …

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Factors affect consumer willingness to shop online

Site speed If waiting for more than three seconds, 57% of consumer will give up browsing the web and 80% of consumers will not return to the website (or to shop online). Overall website design 92.6% of consumers said that “visual enjoyment” is the main factor influencing purchase decisions. If one and a half minutes, …

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Amazon services expectations and irresistible temptations

Most consumers want to buy certain goods on Amazon, but they can use some small methods to entice consumers to stay on the web for a longer time. Part of the reason for the success of Amazon up-sell strategy is to provide ” Services beyond expectations”-an excellent strategy that can always convince consumers to buy. …

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Visual Cognitive Psychology Impact on Consumers

As mentioned in the Six Principles of E-commerce Consumer Psychology, the overall design of the website will affect consumers’ purchasing decisions. The following will be divided into three parts to detail the impact of visual cognitive psychology on consumers:  (1) Color According to research, color is also an important part of brand value; and color …

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4 Major Amazon Upselling Techniques

4 Major Amazon Upselling Techniques I have mentioned the six laws of e-commerce consumer psychology and Amazon Bundle techniques. The two themes are closely related to Upselling, which combines bundling techniques with consumer psychology. In addition to cross selling (Cross selling), it can also take advantage of the pursuit to recommend higher-end products of a …

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4 Tips to boost site conversion rate in short time

International e-commerce consultants have previously shared with readers the six ways to make consumers pay. In the world of e-commerce, every second counts, and you will want to see practical methods that can immediately increase the conversion rate. Otherwise, online shopping consumers are often extremely impatient. After scanning a page for three seconds, if they …

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9 Tips to Get Attention of Potential Site Users

The following uses Marketeingskull blog post as the main example, and provides a few tips to help you get the attention of potential site users more easily when you are under the heading: Concise and powerful (pure wool-30% off; final promotional offer; free e-newsletter subscription) State great interests (realize your dream of traveling around the …

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Difficult but effective ways to use of long tail keywords

Before discussing long tail keywords, let’s talk about the importance of keywords. As mentioned earlier; Vitamin C Serum, a product of OZ Naturals, Stretches the product name very long because keywords have a fixed monthly search volume on Amazon, so you must do enough homework to find keywords related to the product. Come out and …

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Six Stages Conversion Rate Strategy to improve SEO

The conversion rate strategy is based on the consumer’s purchase decision behavior, which is divided into six stages: Stage 1: Cognitive issues When consumers have doubts about certain issues, they will go to the Internet to seek answers. It is particularly important at this stage not to sell to them, but to provide answers that …

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3 Ways to Improve E-Commerce Website Search Ranking

This article will discuss optimization methods to increase search ranking from three directions: Speed ​​optimization Conversion rate optimization Content optimization 1. Speed ​​optimization I don’t know if you still remember, the first half of the introduction of e-commerce consumer psychology mentioned that the speed of a website will affect consumers’ willingness to shop; similarly, the …

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4 Simple Pinterest Marketing Tips for Beginners

1. Provide richer and effective information in Pinterest photos For example, real-time price information, where to buy goods, descriptions of product characteristics, etc. If consumers have the function of using the product bulletin board, they will also take the initiative to inform users when the price of the product drops by more than 10%. 2. …

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Instagram or Pinterest – Where to promote your business

Instagram: eye-catching photos According to the survey, almost more than half of Instagram users (3 million people) log on to this social network every day, and their main strength is pictures. It is a relatively friendly platform for brands because it does not filter or hide any dynamics or present them in a chaotic manner. …

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Facebook vs Twitter Comparison in view to promote your brand

Facebook vs Twitter Comparison in view to promote your brand Facebook: Buy ads! Facebook is currently the most used social networking site, widely connecting friends and family members in everyone’s life circle, it is also one of the channels for the industry to connect with consumers. However, according to the analysis of user demographic variables …

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How to decide right social media platform for brand promotion

How to decide right social media platform for brand promotion What kind of social media site should be used as an auxiliary brand for the operation and promotion? In the past, the budget that companies invested in social media sites only accounted for 9% of the total budget, but it is expected to grow by …

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4 Content Marketing Steps to Build Loyal Customers

First step in content marketing is you must write down a lot of possible content that this group of readers want to know, because your blog must provide an endless stream of information to be able to continue to catch the attention of these readers. Step 1: Start building customers If you just opened your …

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How to pass FDA inspection to sell cosmetics in USA?

Many businesses immediately raised a question in their minds, do I have to pass the US FDA inspection to sell cosmetics and skin care products? Except for colorants, cosmetics and their ingredients do not need to be approved by the FDA before they are marketed, but the product ingredients and labeling must be in accordance …

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3 Steps to Pass US FDA Inspection

Since if cosmetics are to be sold in the United States, they must pass the US Food and Drug Administration FDA level. However, because the United States defines cosmetics differently from other countries, it is necessary to pay attention to whether the product uses, and specifications cover drugs. For example, some countries regard sunscreen products …

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Anker product development process

The persistence of quality is reflected in Anker product development process. After the product design is formed, Anker will continue to cooperate with European and American customers and research companies to listen to their opinions. Anker’s product development Process Steps Product title writing optimization: core keywords and closely related keywords Take Anker’s popular external mobile …

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Changing ‘Made in China’ brand myth in US – Anker Example

When it comes to ‘Made in China’, most people usually don’t think of a few stereotypes right away: cheap, counterfeit, massive, low-end, not durable, fake, and explosive. However, Chinese mobile power manufacturer Anker broke this stereotype. Anker brand success is not in China, but on Amazon in Europe and the United States ranks first in …

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11 must-know Amazon Customer Satisfaction Metrics

Amazon, an e-commerce platform is known to be a customer-oriented store. Making customer satisfied with your products and services is the most important factor in becoming a successful seller. Remember; Don’t make customers unhappy! Amazon has 11 quantitative customer satisfaction indicators that you must know. These indicators are also issuing that sellers on other platforms …

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Five Major E-commerce Trends of Modern Era

According to a survey conducted by Forrester, a well-known US market research firm, consumer spending on online shopping will reach US$527 billion (nearly NT$18 trillion) in upcoming year. E-commerce is constantly innovating. Therefore, how to keep up with the modern trends of e-commerce, open the future market, and create a path of your own under …

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Correct online marketing strategies and methods

Correct online marketing strategies and methods After you choose the market, choose the platform, and put the products on the shelves, you also need to do strategic planning of online marketing, understand the skills of online marketing. And understand the shopping journey of consumers shopping on the Internet, in order to truly serve your products, …

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Global e-commerce models for brand management

I think there are two feasible models for brand management of cross-border e-commerce. First E-Commerce Model The first way, if you have enough capital today and the brand line is complete, you can officially export the goods to the target market, enter a third-party warehouse (the warehouse company will have a matching logistics company), set …

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E-commerce model for small and medium-sized enterprises

E-commerce model for small and medium-sized enterprises In this digital Internet era, It is critical to identify what kind of e-commerce model can small, medium-sized enterprises and the world’s invisible champions use to help enterprises transform through online marketing, build their own brands, and sell products to the world. The operation path of traditional brand …

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7 Reasons behind Amazon entry in hand-made market

Why Amazon Enters the Hand-made Market to Grab Etsy’s Business? The aggressive giant Amazon stepped into Etsy’s hand-made niche market and launched Amazon Handmaid’s new service focusing on hand-designed products. But Amazon’s ambitions may be far more than that. Creating a market designed for crafts is just Amazon’s first step to attract more “in-house creators”. …

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Lean Startup – Uses of Lean Entrepreneurial Cycle

Lean Startup – Uses of Lean Entrepreneurial Cycle Have you heard of Lean Startup? Nowadays, the entrepreneurial cycle is changing rapidly, and speed determines success or failure. In the past, Pakistan’s manufacturing industry’s high capital expenditures to build factories to reduce production capacity and cost has become narrower under the threat of the red supply …

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Digital Indicators on Amazon to Determine Market Demand

In the previous article, we used keyword tools to test the potential of Amazon products. Here, we will teach you to observe the digital indicators on Amazon to determine whether your product has market demand? There are two numbers on Amazon that are very important, one is the number of comments, the other is Best …

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Example of Social Media Marketing Campaign – BUIC MARCA’17

Introduction to MARCA’17 Marca2k17 (MARCA’17) is an official #tag & brand name of e-commerce project which was held in Bahria University Islamabad on 9th-10th May 2017. There were three Mega events organized by the respective Marketing Clusters of Management Sciences. Events include “Open House”, “Ad Bana” and “Alif Idea”. All three events showcased some of …

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7 Digital Marketing Techniques Critical for all Businesses

In the sea of ​​information explosion, how do you start your online profitable business through online marketing? What resources do you have available? What internet marketing techniques do you need to know? And this article sorted out 7 areas of online marketing must learn, to help you quickly understand how to get from beginner to …

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Koovs.com vs Daraz.pk – SWOT Analysis

KOOVS.COM SWOT Analysis; Claimed to be the largest online wholesale subsidiary store in India and Pakistan. It was established in 2009 and it’s a public online store which provides branded fashion cloths and other accessories online. Strengths Higher (84.81%) rate of customer engagement via social media platforms Excellent site ranking on Alexa Strong brand recognition …

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2 Step Strategy to Create Permanent Comment Backlinks

Creating comment backlinks is crucial for SEO and rankings of every website on internet. But most face a lot of difficulties in creating and making them permanent do-follow backlinks. There are two main kinds of comment backlinks; White hat comment backlinks Black hat comment backlinks White Hat Comment Backlinks Usually known as positive comments, because …

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SOSTAC Model – Development of E-Marketing Plan

SOSTAC Model – Development of E-Marketing Plan SOSTAC is a framework used for marketing and business plans, also known as a marketing planning process. This is the most verified and tested model for developing and implementing marketing plans. This study target company CEOs, directors, presidents, managing directors and managers, especially business owners and business graduates …

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How to Promote and advertise a Photography Business

In this article we will suggest different promotional mix tools to promote a photography business. Direct Marketing For direct marketing use pamphlets, brochures and leaflets. We will also suggest doing direct marketing by giving customers their visiting cards and various types of packaging. Sales Promotion Provide seasonal discounts and packages for sales promotions such as …

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Identifying Data Traps through Big Data Development Strategy

Big data consists of extremely larger sets of internets users’ digital footprints, information and data generated by their online activities. Analyzing this data to identify step by step patterns of human virtual behavior is known as making better sense of this data. A hand’s on resource that helps marketing and operations professional tap into the …

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