Business Life Cycle – Its Economic growth and contractions
The Business Cycle GDP trends upward or downward according to its natural long-term growth rate during a business cycle. Economic…
Category: Services Marketing
This page is especially developed for students of services marketing and it consists of all the theoretical material about services marketing course. Services Marketing is a vast and most important field for any sort of businesses and economy of any country.
E-commerce: Online Shopping | Web/App Buying & Selling
E-commerce – what is it? Commercial transactions that take place over the Internet are referred to as e-commerce. With the…
Suppliers’ bargaining power: Suppliers’ influence on companies
Suppliers’ bargaining power: what is it? It refers to the pressure suppliers can exert on companies by raising prices, lowering…
Buyers’ bargaining power: Customer is the king
Buyers’ Bargaining Power: What is it? It describes how customers/consumers can exert pressure on businesses to provide better service, lower…
5 P’s of Walmart Marketing Mix: Detailed Analysis
In addition to its many strengths, Walmart has a competitive marketing mix that gives it an advantage over its competitors.…
5 C’s of Marketing: Analyzing Company’s Viable Environment
5 C’s Analysis: What is it? An organization’s environment can be analyzed through a 5 marketing C’s Analysis. As well…
Brand positioning: Changing consumer perceptions of your brand
Market positioning: what does it mean? Consumer perception of a brand or product can be influenced by its market positioning…
Consumer Buying Cycles: A Marketers’ Guide
There is a widespread misconception among retailers that consumer purchases are random. Buying a certain product happens either because it…
7 Best Customer Profiling Tips to Boost Sales
Getting better leads and selling more is easier when you find the right fit for your brand. Why? A higher…
Relationship Marketing: How to Put Relationships in the Spotlight
There are no geographical boundaries when it comes to digital communication. On Facebook you might find an old friend, on…
How to Attract, Engage, and Delight B2B Customers
Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the…
Ways to Target Chinese Millennials & Gen-Z Consumers
Brand marketers should consider generational differences as they relate to customer expectations and spending patterns in China. It is estimated…
Outbound Sales: 8 Tips to Improve Results
Having trouble identifying your company’s target consumers? Would you like to increase your business’s revenue? The outbound sales process plays…
AI in Marketing: 15 Benefits
Artificial intelligence refers to the use of a computer algorithm system to assist in accomplishing a task. Throughout all fields,…
B2B marketing: An in-depth overview
Individual marketing differs from business-to-business marketing (B2B). In B2B marketing, there are many complex terms that are used. Managing budgets,…
Customer sentiment analysis in sales: Tools, Types, & Uses
What products or services do you purchase online? The next question is, have you checked the reviews of the products/services…
How to Generate Leads with Meta Ads?
The use of social media platforms has become a part of everyday life in this technological era. This is done…
International Services Marketing Exercise Answers
Q: What are the reasons for Servcorp’s success in international markets? To what extent has Servcorp been able (a) to…
Services Classification in International Markets
A useful typology of service firms in international markets is provided in Figure. It distinguishes and gives examples of different…
Ways to Expand Services in International Markets
As with domestic market expansion, several options are available. These include: Embedding services in some physical storage medium as a…