Category «Marketing Bin»

Here marketing students will find day to day class activities, reading and writing materials they need throughout their whole degree. It involves marketing thesis, assignments, presentations, projects, and research reports.

Coursera – SMART Goal and KPIs Assignment Samples

Coursera - SMART Goal and KPIs Assignment Samples

In this assignment, we have selected an online business and developed SMART Goals along with appropriate KPIs. The 3 parts to this assignment are: Business description SMART Goals KPIs 1. Business Description Name: Marketing Skull (Blog site – marketingskull.com) Description of the business: It’s a business studies related blog consists of marketing, project management and …

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3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers In the past, brands traditionally relied on many advertisements to attract consumers’ attention. However, in this age when consumers are sensitive to advertisements. If you want to accurately establish diehard customers who will repeat consumption, instead of revealing invalid advertisements. You need to rely on Long-term business …

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Generation Z Consumption Trends & Lifestyle

Generation Z Consumption Trends & Lifestyle

Consumption trends depend on consumers’ consumption habits or behaviors, for example, how consumers use a product, or how they interact with the social group to which they belong through a brand. The marketing budget of the industry will be based on the consumption budget and lifestyle of mainstream consumers in the market as the main …

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Six Laws of E-Commerce Consumer Psychology

Six Laws of E-Commerce Consumer Psychology

Although marketing methods of e-commerce and physical stores are slightly different, several principles of consumer psychology are still the same-“change the soup, not the medicine.” The well-known master Dr. Robert Cialdini, author of the book “Influence”, put forward six principles to persuade people to say “Yes”: Reciprocity Scarcity Authority Consistency & Commitment Liking Consensus & …

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3 Ways to Improve E-Commerce Website Search Ranking

3 Ways to Improve E-Commerce Website Search Ranking

This article will discuss optimization methods to increase search ranking from three directions: Speed ​​optimization Conversion rate optimization Content optimization 1. Speed ​​optimization I don’t know if you still remember, the first half of the introduction of e-commerce consumer psychology mentioned that the speed of a website will affect consumers’ willingness to shop; similarly, the …

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How to decide right social media platform for brand promotion

How to decide right social media platform for brand promotion

How to decide right social media platform for brand promotion What kind of social media site should be used as an auxiliary brand for the operation and promotion? In the past, the budget that companies invested in social media sites only accounted for 9% of the total budget, but it is expected to grow by …

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How to pass FDA inspection to sell cosmetics in USA?

How to pass FDA inspection to sell cosmetics in USA?

Many businesses immediately raised a question in their minds, do I have to pass the US FDA inspection to sell cosmetics and skin care products? Except for colorants, cosmetics and their ingredients do not need to be approved by the FDA before they are marketed, but the product ingredients and labeling must be in accordance …

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BBA Internship Report Sample – Dream World Travel

BBA Internship Report Sample - Dream World Travel

Executive Summary While studying Management Sciences, I found my interest in Marketing and especially in Digital Marketing. It was a great opportunity for me to do a six-month internship in Dream World Travel. At the start of the internship I had set several learning goals regarding the improvement of knowledge and skills on managing office …

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Five Step Strategy to Manage Team Conflicts

Five Step Strategy to Manage Team Conflicts

As a Line manager, what do I do to address team conflicts? We’ve listed causes; now let’s generate a plan to deal with the causes. We will use the following steps to address team conflict: Define the problem Gather data Analyze the data Choose the best solution Implement the solution and continue to refine it …

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Example of Social Media Marketing Campaign – BUIC MARCA’17

Example of Social Media Marketing Campaign – BUIC MARCA’17

Introduction to MARCA’17 Marca2k17 (MARCA’17) is an official #tag & brand name of e-commerce project which was held in Bahria University Islamabad on 9th-10th May 2017. There were three Mega events organized by the respective Marketing Clusters of Management Sciences. Events include “Open House”, “Ad Bana” and “Alif Idea”. All three events showcased some of …

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Expensive vs Cheap Salon & Spa Services Comparison

Expensive vs Cheap Salon & Spa Services Comparison

In this article we will see the comparison between quality of services provided by regular cheap salon and high-end expensive salon. Beauty salons have proven to be a recession-proof industry across Globe. The growth of this industry is increasing in Globe due to raised awareness. This awareness in both men and women of Globe is …

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Emirates Business Class vs Economy Class Services Comparison

Emirates Business Class vs Economy Class Services Comparison

Emirates is an airline based in Dubai, UAE. The airline is a subsidiary of the Emirates group, which is wholly owned by the government of Dubai’s investment corporation of UAE. The largest airline country is American Airlines Group. Seating on each airline is categorized into different categories. These categories are different for each company however …

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Define Interpersonal Conflict & Conflict Resolution Tools

Define Interpersonal Conflict & Conflict Resolution Tools

Interpersonal Conflict It is impossible to eliminate conflict It is possible to manage it Essential for healthier and stronger relationships The Nature of Conflict Expressed struggle Perceived incompatible goals Perceived scarce rewards Interdependence Styles of Expressing Conflict Different ways of handling conflict Nonassertion Direct Aggression Passive Aggression Indirect Communication Assertion NONASSERTION When you can’t express …

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Deluxe vs Executive Hotel Suite Services Comparison

Deluxe vs Executive Hotel Suite Services Comparison

Ritz-Carlton hotel Services comparison This hotel offers better services in comparison to its competitors to obtain the right people to establish the best services. Whole hotel area is covered with trees to avoid noise and dust pollution of outside world. The Ritz-Carlton hotel company is the first and only hotel organization to win the desirable …

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7 Digital Marketing Techniques Critical for all Businesses

7 Digital Marketing Techniques Critical for all Businesses

In the sea of ​​information explosion, how do you start your online profitable business through online marketing? What resources do you have available? What internet marketing techniques do you need to know? And this article sorted out 7 areas of online marketing must learn, to help you quickly understand how to get from beginner to …

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Koovs.com vs Daraz.pk – SWOT Analysis

Koovs.com vs Daraz.pk - SWOT Analysis

KOOVS.COM SWOT Analysis; Claimed to be the largest online wholesale subsidiary store in India and Pakistan. It was established in 2009 and it’s a public online store which provides branded fashion cloths and other accessories online. Strengths Higher (84.81%) rate of customer engagement via social media platforms Excellent site ranking on Alexa Strong brand recognition …

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HR Activities in an NGO: Al-Shifa Trust Eye Hospital

HR Activities in an NGO: Al-Shifa Trust Eye Hospital

Introduction Al-Shifa Trust Eye Hospital which is one of the most renowned eye Hospitals in Pakistan, its office is situated in Rawalpindi but operates all over the Country. Manager’s Intro The HR Manager of Al-Shifa is Mr. Mubashir Mehmood. He has an MBA in HRM and has a total experience of 9 Years. (6 Years …

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Panther tires pricing strategy – Interview based survey

Panther tires pricing strategy - Interview based survey

Panther tires pricing strategy – Interview based survey This article is based on an interview of pricing manager for Panther Tires. Many questions have been asked about how panther tires make its pricing strategy. It’s about latest pricing of the company and the interview duration was around forty-five minutes. Interviewer: Where do u work and …

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List of 40 Activities for Network Diagram Project

List of 40 Activities for Network Diagram Project

List of 40 Activities for Network Diagram Project Here is the list of 40 activities to make a network diagram and network table for your stats, operation research or project management assignments or final projects. Topic Name; A Trip to Neelam valley and Azad Kashmir The Trip has been arranged by Muhammad Taha. He is …

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SOSTAC Model – Development of E-Marketing Plan

SOSTAC Model – Development of E-Marketing Plan

SOSTAC Model – Development of E-Marketing Plan SOSTAC is a framework used for marketing and business plans, also known as a marketing planning process. This is the most verified and tested model for developing and implementing marketing plans. This study target company CEOs, directors, presidents, managing directors and managers, especially business owners and business graduates …

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Fauji Cement Pricing Strategy – Manager Interview

Fauji Cement Pricing Strategy - Manager Interview

Fauji Cement Pricing Strategy – Manager Interview These are the following questions which were asked by the Pricing Strategy Manager of Fauji Cement. WHAT FACTORS DO YOU CONSIDER WHILE SETTING THE PRICES? In Pakistan, All Cement manufacturing Association (Which Consist of 29 Firms) set monthly meetings where they decide which price is to be set …

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Steps in Developing a Retail Store Positioning Strategy

Steps in Developing a Retail Store Positioning Strategy

Before positioning a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns & factors which are influencing their buying decisions now of purchase. Requirements for Positioning a Brand A salesman must be smart and quick enough to figure out “Customer’s need, requirements, and the major triggering factors …

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Brand’s Pricing Strategy to Enter in Small Markets

Brand's Pricing Strategy to Enter in Small Markets

How Brando Wears set up the pricing strategy? Brando wears checks on the market value of the material required to make the product. And then forecast the pricing strategy of the brand. While some costs are fixed. For example, if we are manufacturing a pant. We will check how much leather is required, how much other fabric/Cloth …

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Stallion Power LLC Pricing Strategy in Pakistan

Stallion Power LLC Pricing Strategy in Pakistan

About the Company Stallion Power LLC is a Dubai (UAE) based company to manufacture and exporter of electronic, Caterpillar, iPad parts, iPad parts, iPad parts, OE-M’s (Original Equipment Manufacturer). We are now looking for the new design and manufacture of engines. Presently, our range is gone for the rural, development, modern, control age, and material …

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Pricing Strategy of Nestle Pakistan and Faw Motors

Nestle Pure Life Pricing Strategy How many products do offer by your organisation in Pakistan? Ans: According to the company representative the company almost deals in 88 % of its total products in Pakistan. How pricing was set in your organisation? Ans: Firstly, the taxes were finalised with the government by the legal advisers of …

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Effects of Drugs Among Youngsters

Effects of Drugs Among Youngsters

The use of drugs among youngsters is very common nowadays. The young generation is the worst victim of drug addiction.  The effects of drugs are extremely harmful. They gradually fade away the sanity of a person. Curiosities, desire for pleasure, social excommunication, mental gap, lack of self-reliance are some of the reasons why youngsters became …

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Impact of Foreign Currency Change in Setting Price with Example of Bestway Cement

Impact of Foreign Currency Change in Setting Price with Example of Bestway Cement

Price Setting Mechanism Market information is gathered by marketers on a daily basis from ongoing projects, retail shops, cement plants, and other sales representatives. After having a detailed assessment, knowing the competitors, brand position, local home market, and future prospects a proposal is made and sent to line managers. The line managers compare it with …

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Project Proposal Sample For Business Studies Students

project-proposal-sample-for-business-studies-students

Topic: Project proposal is about the “Moderating Impact of Workers Involvement on Workforce Diversity, Organisational Learning Culture and Organisational Performance” Introduction: We have chosen the topic Workforce Diversity as this is essential for today’s organisations to eradicate these challenges and manage its entire workforce without the discrimination. Problem Statement: The discrimination attitude of some workforce, …

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8 Most Significant Uses and Abuses of Internet

8 Most Significant Uses and Abuses of Internet

8 Most Significant Uses and Abuses of Internet Since stone age humans invent so many outstanding things. However internet has been the most popular innovation in the history of mankind. In the beginning this was the most useful and revolutionary invention in the field of technology. But with the passage of time its use to …

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Impact of Job Stress on Doctors and Nurses Performance

Impact of Job Stress on Doctors and Nurses Performance

Stress had been a problem and also one of the important issues in our society for years. It also had been a problem at workplaces too. The existing quantitative research aims to find the relationship between work stress and employee performance focusing on the doctors and nurses, specifically of PIMS hospital Islamabad, Pakistan. Random sampling …

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O Level Student Personal Statement Example

Example of an O Level Student Personal statement

O Level Student Personal statement Example Education My name is David Holmes and I am 21 years old. I did O Levels from National Defense School in 2019 and recently appeared in A level from the same prestigious institute. National Defense School is a well-known school for providing its students with a platform that enhances …

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Negotiation and Conflict Management Concepts Implementation with an Example | A Case of Kabul Restaurant Islamabad

Negotiation and Conflict Management Concepts Implementation with an Example | A Case of Kabul Restaurant Islamabad

Kabul Restaurant Islamabad Case Study Kabul restaurant is well known restaurant in Islamabad and holds a prestigious reputation from last 30 years. The restaurant is known for its Afghani traditional food, well designed infrastructure and best quality. The management of Kabul restaurant is really active on the inspection of food and its quality. They have …

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Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study Case analysis This case highlights many of the important aspects and issues regarding aligning, organizing and implementing spare parts logistics with the help of a strategic framework. And it describes that how an effective spare parts logistics strategy can be developed and …

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NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective

NIKE Pricing Issues in Local Markets of Pakistan | A Retailers' Perspective

This Article is based on interview of a Nike franchise owner in Pakistan. In interview he revealed how Nike set its prices for local markets. And how much they have control over pricing strategy during crisis, currency fluctuation and recessions. NIKE ‘Just Do It’ It’s an US multinational brand engaged in designing, manufacturing, marketing and …

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General Frank Savage vs Colonel Davenports’ Leadership Style | Twelve O’clock High Case Analysis

General Frank Savage vs Colonel Davenports' Leadership Style | Twelve O’clock High Case Analysis

There is a number of leadership styles used by different leaders during war situation in Twelve O’clock High movie. Below are the differences in their leadership styles accordance with the situations and their impact on war. Difference in leadership style between General Savage and Colonel Davenport General Savage treats everyone so brutally that he has …

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Security Flaws and Trust Issues in Careem – Car Booking App

Security Flaws and Trust Issues in Careem - Car Booking App

Careem is an app-based car service that connects people to rides in a matter of minutes, at the tap of a button. It provides reliable, safe, convenient and affordable transport. Its customers can book a car on the Careem apps and website, or by calling a call center. Careem, has announced an investment of US$ 60 …

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Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues

Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues

Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues In August 2016, Bank Al Baraka concluded due diligence and subsequently entered into negotiations with the management of Burj Bank on sale purchase deal. The parties eventually reached an agreement between them for the acquisition. Afterwards, State Bank of Pakistan (SBP) gave green …

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Solution of Procter & Gamble Big Data Strategy Case Study | Turning Big Data into Big Value

Solution of Procter & Gamble Big Data Strategy Case Study Turning Big Data into Big Value

Case Overview Procter & Gamble is a major multinational consumer goods company, and referred as one of the first initiators in adopting big data and digitalization to reveal patterns, trends and associations relating to consumer psychographic behavior and react likewise. Digitalization and big data analytics had helped P&G save billion dollars and is a key …

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Critical Reasons of Losing Market Share to Competitors | Applus + Velosi Failure Story

Critical Reasons of Losing Market Share to Competitors | Applus + Velosi Failure Story

Main Problem faced by Applus+ Velosi was its obsolete machinery which result in losing big projects from oil&gas sector in Pakistani market. Also, they were losing competitive edge in the market due to manual working style of labor while other competitors moved towards latest equipments and machinery certified by ISO standards to automate the working procedure. …

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Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions

Securing the Future of Hypermarkets in Pakistan; A Study on Effects of Hyperstar Ambiance on Females Purchasing Decisions

Hyper star belongs to the Carrefour group based in Germany but in Pakistan it is currently ran by the Majid-Al-Futtaim-Retail belonging to a gulf country .It established in 2009. Hyperstar is Pakistan’s most dynamic, fast-moving and exciting hypermarket chain. The company has global expertise which helps us offer the shoppers here in the Pakistan the same quality, …

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Managing Customer Relationships Through Social Media | A Case Of Pakistan’s Millennial’s

Millennials Timespan of using social media

In the past few years, the trend of online shopping has drastically increased in Pakistan, it motivates the researcher to investigate social media usage in managing and building strong customer relations. Also, the current study aims to explore the impact of social media on millennial buying behavior in Pakistan with a mediating effect on customer …

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