Category «Marketing»

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Khadi sales data analysis | Assignment Project Risk Management

Khadi sales data analysis | Assignment Project Risk Management

Scenario: Khaadi-Kapra manufactures garments that are sold through large retail outlets across the world. Khaadi-Kapra is concerned with how variable the sales are at different stores. They requested and received for sales data of the past 30 weeks on their men’s product line, from five of their retail stores. Question: What can we say about …

Ways to Create an Effective Sales Funnel – AIDA Model

Ways to Create an Effective Sales Funnel – AIDA Model

Sales funnel provides a key marketing and sales strategy in many companies because they are effective when executed well. You can simplify the process of promoting your products and services to prospective customers, nurturing their relationship, and attracting them to make the all-important purchase using a customer relationship management checklist. How you can implement marketing …

Instagram Marketing – Best ways to grow your Insta followers

Instagram Marketing - Best ways to grow your Insta followers

Looking for Instagram follower growth tips? Using hashtags, contests, and posting the right content will help you attract more Instagram followers. What are the best ways to grow your Instagram followers? According to a recent report, Instagram user growth has slowed, but it still ranks second behind Facebook in U.S. social networking. Second only to …

How to use Pinterest to grow your business! 12 Tips

How to use Pinterest to grow your business! 12 Tips

Are you having trouble marketing on Pinterest? The best ways to reach your followers, what to post, how to measure, and more are outlined here. Nine years ago, people probably would have thought they were trying a little too hard to maintain their “early adopter” status if they had been told that 250 million people …

Brand Growth via Snapchat – 10 Ways to use snapchat for business

Brand Growth via Snapchat - 10 Ways to use snapchat for business

Snapchat engaged user base can be used to your business’s advantage in 10 ways. Snapchat craze isn’t over yet, so don’t miss out. Over 190 million users use the social media app daily. Most of these users reside in North America, where there are 80 million users. Snapchat is still a big deal, especially if you aim …

Business Growth via Twitter: 8 Crucial Tips

Business Growth via Twitter: 8 Crucial Tips

Brand Profile on Twitter Want to maximize your brand potential via Twitter? The following tips will help your brand shine on the platform in a way you’ve never imagined. Approximately 350,000 tweets are posted every minute on Twitter, which has more than 330 million monthly users. Which of those massive, engaged audiences are you aware …

Five ways to grow your business via LinkedIn

Five ways to grow your business via LinkedIn

LinkedIn is a great tool to incorporate into your company’s social media marketing strategy. Here are five ways to use LinkedIn for business. It’s a valuable opportunity to connect with decision makers, high-income earners, and business leaders through LinkedIn. Social media marketing for your business must include LinkedIn. Here are five ways you can utilize …

Business Life Cycle – Its Economic growth and contractions

Business Life Cycle - Its Economic growth and contractions

The Business Cycle GDP trends upward or downward according to its natural long-term growth rate during a business cycle. Economic activity expands and contracts over time because of this theory. For a business cycle to be complete, it must undergo at least one boom and one contraction in succession. In business cycle theory, the length …

Industry Analysis: Analyzing industry competitiveness

Industry Analysis Analyzing industry competitiveness

Industry Analysis: What is it? To understand the competitive dynamics of an industry, businesses and analysts conduct industry analyses. An industry’s current state can be understood by using it. To illustrate, Within an industry, the degree of competition Whether the industry is competitive Other emerging industries and the industry’s level of competition In light of …

External Economies of Scale: Factors beyond company’s control

External Economies of Scale: Factors beyond company's control

Companies in the same industry often cluster together because of the prospect of external economies of scale. It is easier for a firm to find suppliers, transportation infrastructure, and workers when it is well established in a region. In the industry, new firms would like to benefit from existing infrastructure by settling nearby. External economies of …

Exit Strategies: Liquidation plans for financial assets

Exit Strategies Liquidation plans for financial assets

Exit Strategies: What are they? Businesses, investors, traders, and venture capitalists execute exit strategies to liquidate their positions in financial assets when certain criteria are met. Investors plan how to exit their investments, called an exit plan. Exit Strategies: When Should They Be Used? Exit plans can be used for the following purposes: The closure …

Electronic Retailing (E-tailing): An online marketplace

Electronic Retailing (E-tailing) An online marketplace

Electronic Retailing (E-tailing): What is it? Consumers can buy and sell goods directly from businesses using online retailing (e-tailing), which is an internet-based sales platform where goods can be purchased and sold without having to physically inspect them. Developing a business model for online retailing poses a number of challenges and difficulties for organizations. A …

Corporate Performance Management (CPM): A Strategic Overview

Corporate Performance Management (CPM): A Strategic Overview

Corporate Performance Management (CPM) Monitoring, managing, and reporting an enterprise’s performance are all part of a Corporate Performance Management strategy. Business management can be improved using CPM processes and methods. CPM can be categorized as a business intelligence tool and strategic management tool, which is actually quite simple in concept. This article represents all the …

Competitive Forces Model: Six pillars of competition

Competitive Forces Model: Six pillars of competition

Competitive Forces Model: What is it? An industry’s competitiveness can be analyzed using the Competitive Forces Model in strategic analysis. Porter’s Five Forces Model, which includes five forces namely Intense rivalry Threat of potential new entrants Buying power Supplier power Threat of substitutes are more commonly referred to as the Porter’s Five Forces Model. We …

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce – what is it? Commercial transactions that take place over the Internet are referred to as e-commerce.  With the advent of e-commerce, the traditional retail approach has rapidly evolved into a vertically integrated model that combines both online and offline sales. A variety of products and services are available through e-commerce companies. There are …

Business Model Canvas: Uses & Examples| Business Strategy

Business Model Canvas: Uses & Examples| Business Strategy

The Business Model Canvas Examples To plan a business strategy and business model, business owners and managers use the business model canvas. From niche markets to mass markets, this tool is appropriate for planning any type of business. Here are some examples of our business model canvas template used in this article. Creating a Business …

Bootstrapping: Starting a Business Without Investments

Bootstrapping: Starting a Business Without Investments

Bootstrapping: what does it mean? By bootstrapping a business, you build it from scratch without any external capital or investment. The idea is to finance small businesses by purchasing and using resources at their expense without putting up equity or taking out huge loans. In a bootstrapping business, credit cards, mortgages, and loans are the …

Optimal Organizational Structures: Effective Info-flow b/w Depts

Optimal Organizational Structures: Effective Info-flow b/w Depts

How Should a Business Be Organized? Organizational structures reflect how the company operates and how information is shared. In its simplest form, an organizational structure represents the organization’s logistical system. It is important to consider a variety of factors when choosing the best organizational structure for a business. In choosing a business’s organizational structure, you …

Suppliers’ bargaining power: Suppliers’ influence on companies

Suppliers' bargaining power: Suppliers' influence on companies

Suppliers’ bargaining power: what is it? It refers to the pressure suppliers can exert on companies by raising prices, lowering their quality, or reducing the availability of their products. The Bargaining Power of Suppliers is one of Porter’s Five Forces Industry Analysis Framework’s forces. It represents the mirror image of the bargaining power of buyers. …

Buyers’ bargaining power: Customer is the king

Buyers' bargaining power: Customer is the king

Buyers’ Bargaining Power: What is it? It describes how customers/consumers can exert pressure on businesses to provide better service, lower prices, or improve the quality of their products as one force in Porter’s Five Forces Industry Analysis framework. In analyzing the bargaining power of buyers, the seller (the company) takes the perspective of the buyer. …

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