Category «Digital Marketing»

This page represent the concepts of all digital marketing strategies, tools, and techniques. Readers will find the latest and trending digital marketing issues and their suggested solutions. SEO, Google search console, Google AdSense, Google analytics and backlinking issues are also discussed in this category.

Ways to Create an Effective Sales Funnel – AIDA Model

Ways to Create an Effective Sales Funnel – AIDA Model

Sales funnel provides a key marketing and sales strategy in many companies because they are effective when executed well. You can simplify the process of promoting your products and services to prospective customers, nurturing their relationship, and attracting them to make the all-important purchase using a customer relationship management checklist. How you can implement marketing …

Instagram Marketing – Best ways to grow your Insta followers

Instagram Marketing - Best ways to grow your Insta followers

Looking for Instagram follower growth tips? Using hashtags, contests, and posting the right content will help you attract more Instagram followers. What are the best ways to grow your Instagram followers? According to a recent report, Instagram user growth has slowed, but it still ranks second behind Facebook in U.S. social networking. Second only to …

How to use Pinterest to grow your business! 12 Tips

How to use Pinterest to grow your business! 12 Tips

Are you having trouble marketing on Pinterest? The best ways to reach your followers, what to post, how to measure, and more are outlined here. Nine years ago, people probably would have thought they were trying a little too hard to maintain their “early adopter” status if they had been told that 250 million people …

Brand Growth via Snapchat – 10 Ways to use snapchat for business

Brand Growth via Snapchat - 10 Ways to use snapchat for business

Snapchat engaged user base can be used to your business’s advantage in 10 ways. Snapchat craze isn’t over yet, so don’t miss out. Over 190 million users use the social media app daily. Most of these users reside in North America, where there are 80 million users. Snapchat is still a big deal, especially if you aim …

Business Growth via Twitter: 8 Crucial Tips

Business Growth via Twitter: 8 Crucial Tips

Brand Profile on Twitter Want to maximize your brand potential via Twitter? The following tips will help your brand shine on the platform in a way you’ve never imagined. Approximately 350,000 tweets are posted every minute on Twitter, which has more than 330 million monthly users. Which of those massive, engaged audiences are you aware …

Five ways to grow your business via LinkedIn

Five ways to grow your business via LinkedIn

LinkedIn is a great tool to incorporate into your company’s social media marketing strategy. Here are five ways to use LinkedIn for business. It’s a valuable opportunity to connect with decision makers, high-income earners, and business leaders through LinkedIn. Social media marketing for your business must include LinkedIn. Here are five ways you can utilize …

Business Life Cycle – Its Economic growth and contractions

Business Life Cycle - Its Economic growth and contractions

The Business Cycle GDP trends upward or downward according to its natural long-term growth rate during a business cycle. Economic activity expands and contracts over time because of this theory. For a business cycle to be complete, it must undergo at least one boom and one contraction in succession. In business cycle theory, the length …

Electronic Retailing (E-tailing): An online marketplace

Electronic Retailing (E-tailing) An online marketplace

Electronic Retailing (E-tailing): What is it? Consumers can buy and sell goods directly from businesses using online retailing (e-tailing), which is an internet-based sales platform where goods can be purchased and sold without having to physically inspect them. Developing a business model for online retailing poses a number of challenges and difficulties for organizations. A …

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce – what is it? Commercial transactions that take place over the Internet are referred to as e-commerce.  With the advent of e-commerce, the traditional retail approach has rapidly evolved into a vertically integrated model that combines both online and offline sales. A variety of products and services are available through e-commerce companies. There are …

Guerrilla Marketing: A low-cost marketing strategy

Guerrilla Marketing: A low-cost marketing strategy

Guerrilla marketing: what is it? Advertising techniques such as guerrilla marketing are used to generate maximum exposure for a brand or product at a low cost. In 1984, American business writer Jay Conrad Levinson published the book “Guerrilla Advertising”, introducing the term “guerrilla marketing”. The internet has made guerrilla marketing more popular among marketers due …

Affiliate Marketing: Promoting other companies – Revenue Sharing

Affiliate Marketing: Promoting other companies - Revenue Sharing

Affiliate marketing: what is it? When an individual or business markets the products and services of another company or entity, it is known as affiliate marketing. Your marketing efforts can lead to someone purchasing the product, and you receive a commission. Affiliate Marketing Process It rewards individuals who promote a company’s products on social media and …

Consumer Buying Cycles: A Marketers’ Guide

Consumer Buying Cycles: A Marketers' Guide

There is a widespread misconception among retailers that consumer purchases are random. Buying a certain product happens either because it appeals to a certain customer or because it doesn’t. As with product marketing, they use trial and error to discover what works and what doesn’t. Would consumers follow a distinct process when deciding whether to …

Meta vs. Google Display Ads: How to stand out

Meta vs. Google Display Ads: How to stand out

Google Self vs. Social Self on Instagram/Facebook In the early stages of the sales funnel, you are building awareness of your brand. It is important for your target market to be aware of your existence. The message needs to be spread. There are two great ways to spread the word: Google Adwords Facebook Ads Google …

What Makes Google Search Ads So Effective?

FB vs Google search ads

You can take your brand to the customer interest and desire stages in the buying process through Google Search Ads. Google Search Ads are explained in a lot of material online. Despite that, marketers were unable to find much information about why Google Search Ads are effective. As a result, this post was written. Imagine yourself …

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

CRM and Ad Goals: Connecting the Sales Funnel The importance of long-term relationships with customers is not fully appreciated by most businesses and their leaders. Having new customers sounds more attractive than having old ones. I would rather use Tinder than eHarmony on a lighter note. Your current bills are paid by your old customers. …

7 Best Customer Profiling Tips to Boost Sales

7 Best Customer Profiling Tips to Boost Sales

Getting better leads and selling more is easier when you find the right fit for your brand. Why? A higher number of loyal brand advocates, faster sales cycles, and higher customer retention rates are all benefits of the right leads. To be successful, you need to identify and market to your ideal customers instead of …

Relationship Marketing: How to Put Relationships in the Spotlight

Relationship Marketing: How to Put Relationships in the Spotlight

There are no geographical boundaries when it comes to digital communication. On Facebook you might find an old friend, on Instagram a celebrity, or on LinkedIn a former colleague. Relationships are not built on connections. There is a difference between them. Connections can be made with just a click, but relationships take time and space …

How to Attract, Engage, and Delight B2B Customers

How to Attract, Engage, and Delight B2B Customers

Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the case. It is the buying process that is complex, not the marketing part. Business-to-business buyers have changed. It has evolved over time. Buyers of B2B products and services include: Almost all steps in the buyer’s …

App Failures: Causes & Prevention Strategies

App Failures: Causes & Prevention Strategies

Apps are typically downloaded within a few seconds of being discovered. However, the enormous number of apps available makes it harder for users to choose which ones to use. The Google Play Store and Apple’s App Store alone offer 5.9 million apps as of September 2022. How can a mobile app be successful in today’s …

Steps to analyze whether AI & ML is suitable for your App or not

Steps to analyze whether AI & ML is suitable for your App or not

Mobile apps based on ML/AI can solve the following kinds of problems It is important to understand what ML/AI mobile apps can do before investing in them. To realize the full potential of ML and AI, you first need to understand how they work. To understand the efficacy of AI mobile applications, consider the following: …

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