Category «Marketing Bin»

Here marketing students will find day to day class activities, reading and writing materials they need throughout their whole degree. It involves marketing thesis, assignments, presentations, projects, and research reports.

Khadi sales data analysis | Assignment Project Risk Management

Khadi sales data analysis | Assignment Project Risk Management

Scenario: Khaadi-Kapra manufactures garments that are sold through large retail outlets across the world. Khaadi-Kapra is concerned with how variable the sales are at different stores. They requested and received for sales data of the past 30 weeks on their men’s product line, from five of their retail stores. Question: What can we say about …

Business Model Canvas: Uses & Examples| Business Strategy

Business Model Canvas: Uses & Examples| Business Strategy

The Business Model Canvas Examples To plan a business strategy and business model, business owners and managers use the business model canvas. From niche markets to mass markets, this tool is appropriate for planning any type of business. Here are some examples of our business model canvas template used in this article. Creating a Business …

4 P’s of Marketing Mix: Product, Price, Promotion, Place

4 P’s of Marketing Mix: Product, Price, Promotion

How do the 4 Ps of marketing mix work? Marketing is comprised of four key elements called the “4 P’s”. Marketers use the marketing mix to influence customers into buying their products by utilizing a set of tools. Among the factors that make up the marketing mix are: Knowing what consumers want or need Finding …

Why projects fail to meet deadlines? 3 Reasons

Why projects fail to meet deadlines? 3 Reasons

Despite solid planning, experienced teams, and reasonable goals, many projects or products still fail to meet their launch dates. Product development and delivery teams face time risk more frequently than they would like, but there are steps they can take to effectively mitigate it. 3 Major project/product failure reasons 1.     Scope Creep A common occurrence …

App Failures: Causes & Prevention Strategies

App Failures: Causes & Prevention Strategies

Apps are typically downloaded within a few seconds of being discovered. However, the enormous number of apps available makes it harder for users to choose which ones to use. The Google Play Store and Apple’s App Store alone offer 5.9 million apps as of September 2022. How can a mobile app be successful in today’s …

Steps to analyze whether AI & ML is suitable for your App or not

Steps to analyze whether AI & ML is suitable for your App or not

Mobile apps based on ML/AI can solve the following kinds of problems It is important to understand what ML/AI mobile apps can do before investing in them. To realize the full potential of ML and AI, you first need to understand how they work. To understand the efficacy of AI mobile applications, consider the following: …

How Mobile Apps Can Benefit from AI and Machine Learning

How Mobile Apps Can Benefit from AI and Machine Learning

Mobile apps can now recognize speech, recognize images, interpret gestures, and more with the help of machine learning and artificial intelligence. A revolution is taking place in mobile app development due to advances in ML (Machine Learning) and AI (Artificial Intelligence). In addition to that, they provide users with new and exciting ways to interact …

Ways to Target Chinese Millennials & Gen-Z Consumers

Ways to Target Chinese Millennials & Gen-Z Consumers

Brand marketers should consider generational differences as they relate to customer expectations and spending patterns in China. It is estimated that approximately 80% of the Chinese population is millennials and Gen-Z (between the ages of 21 and 35). This group of sophisticated consumers represents the biggest market in China, and they are affluent and eager …

How does digital marketing contribute to business success?

How does digital marketing contribute to business success?

With the advent of the digital age, digital marketing has become an important tool for attracting more customers all over the world. The number of social media users worldwide in July 2022 is estimated at 5.82 billion. Getting more clients and generating huge revenues depend on this enormous number. There are a number of questions here, …

10 books that can help you improve your sales skills

10 books that can help you improve your sales skills

When it comes to business growth or becoming a successful marketer, sales skills play a vital role. Losses can result if you do not have it, and your business will not be successful. Continuous learning can assist you in becoming an expert salesperson despite your lack of sales experience. These ten books can help you …

AI in Marketing: 15 Benefits

AI in marketing: 15 benefits

Artificial intelligence refers to the use of a computer algorithm system to assist in accomplishing a task. Throughout all fields, it replaces human intelligence. This technology is used in many fields, including marketing. By using it, companies can achieve their marketing goals more effectively. Marketing uses AI for forecasting demand and reaching multichannel audiences. Here …

Top 10 B2B marketing strategies for 2024

Top 10 B2B marketing strategies for 2024

A B2B marketing strategy is essential whether your goal is to generate leads or grow your business. Nevertheless, how can you market your business effectively in B2B? You can inform yourself about B2B marketing strategies if you are unclear about it. Based on analysis of findings from respectable organizations such as Forrester, HubSpot Research, and …

Market Speed Technologies: Faster Market Entry

Market Speed Technologies: Faster Market Entry

Organizations and their workforces have been affected by Coronavirus. By utilizing Covid-19, market speed technology is innovated, and dilatory methods are minimized, enhancing companies’ capabilities. Organizations need the information technology sector to introduce new market speed technologies. Business benefits from new technology introduced at the right time. Learn what market speed is, how to enable …

A Competition-Driven Sales Strategy

A Competition-Driven Sales Strategy

Companies that sell products or services want to increase their sales, no doubt. To boost revenue and gain popularity with customers, this scenario is being used. In this case, the question is how a company can increase its sales, and what tactics should a specific enterprise employ to increase sales. By creating competition, a company …

How to Generate Leads with Meta Ads?

How to Generate Leads with Meta Ads?

The use of social media platforms has become a part of everyday life in this technological era. This is done for the purpose of getting knowledge and having fun. Nonetheless, many businesses use them to advertise their services or products. Marketers can benefit from Meta ads in many ways. With 2.85 billion monthly active users, …

Project Governance Research Paper (Detailed Critical Analysis)

Project governance

In recent years, research on project governance has increased, yet its focus on structural factors and business perspectives may hinder one’s ability to understand what governance means for contexts and practices. Specifically, researchers have adopted a multidisciplinary approach to systematic review to learn about the main topics, theories, and methodologies associated with project governance research. …

Coursera – SMART Goal and KPIs Assignment Samples

Coursera - SMART Goal and KPIs Assignment Samples

In this assignment, we have selected an online business and developed SMART Goals along with appropriate KPIs. The 3 parts to this assignment are: Business description SMART Goals KPIs 1. Business Description Name: Marketing Skull (Blog site – marketingskull.com) Description of the business: It’s a business studies related blog consists of marketing, project management and …

3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers

3 stages Content Marketing Strategy to build readers In the past, brands traditionally relied on many advertisements to attract consumers’ attention. However, in this age when consumers are sensitive to advertisements. If you want to accurately establish diehard customers who will repeat consumption, instead of revealing invalid advertisements. You need to rely on Long-term business …

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