Category «Business News»

In this category you can find business news. Analyzing, interpreting, and recording information about business, economic, and financial activities. All commercial activities in the economy are covered in here.

Exit Strategies: Liquidation plans for financial assets

Exit Strategies Liquidation plans for financial assets

Exit Strategies: What are they? Businesses, investors, traders, and venture capitalists execute exit strategies to liquidate their positions in financial assets when certain criteria are met. Investors plan how to exit their investments, called an exit plan. Exit Strategies: When Should They Be Used? Exit plans can be used for the following purposes: The closure …

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce: Online Shopping | Web/App Buying & Selling

E-commerce – what is it? Commercial transactions that take place over the Internet are referred to as e-commerce.  With the advent of e-commerce, the traditional retail approach has rapidly evolved into a vertically integrated model that combines both online and offline sales. A variety of products and services are available through e-commerce companies. There are …

Click and Mortar: Online + Offline Business integrations

Click and Mortar Online + Offline Business integrations

Click and Mortar: What is it? A click and mortar operation combine online and offline operations in an omnichannel eCommerce environment. Retailers offer their customers the option of shopping online on their websites as well as in their brick and mortar stores. It offers the convenience of online transactions, with goods being shipped within a …

Business Model Canvas: Uses & Examples| Business Strategy

Business Model Canvas: Uses & Examples| Business Strategy

The Business Model Canvas Examples To plan a business strategy and business model, business owners and managers use the business model canvas. From niche markets to mass markets, this tool is appropriate for planning any type of business. Here are some examples of our business model canvas template used in this article. Creating a Business …

Bootstrapping: Starting a Business Without Investments

Bootstrapping: Starting a Business Without Investments

Bootstrapping: what does it mean? By bootstrapping a business, you build it from scratch without any external capital or investment. The idea is to finance small businesses by purchasing and using resources at their expense without putting up equity or taking out huge loans. In a bootstrapping business, credit cards, mortgages, and loans are the …

Optimal Organizational Structures: Effective Info-flow b/w Depts

Optimal Organizational Structures: Effective Info-flow b/w Depts

How Should a Business Be Organized? Organizational structures reflect how the company operates and how information is shared. In its simplest form, an organizational structure represents the organization’s logistical system. It is important to consider a variety of factors when choosing the best organizational structure for a business. In choosing a business’s organizational structure, you …

Guerrilla Marketing: A low-cost marketing strategy

Guerrilla Marketing: A low-cost marketing strategy

Guerrilla marketing: what is it? Advertising techniques such as guerrilla marketing are used to generate maximum exposure for a brand or product at a low cost. In 1984, American business writer Jay Conrad Levinson published the book “Guerrilla Advertising”, introducing the term “guerrilla marketing”. The internet has made guerrilla marketing more popular among marketers due …

5 P’s of Walmart Marketing Mix: Detailed Analysis

5 P's of Walmart Marketing Mix: Detailed Analysis

In addition to its many strengths, Walmart has a competitive marketing mix that gives it an advantage over its competitors. The retail market cannot be survived with only a large capital base and luck. Despite being a large company, Walmart is able to maintain continuity with its management practices. It is Walmart’s Marketing Mix that makes …

Affiliate Marketing: Promoting other companies – Revenue Sharing

Affiliate Marketing: Promoting other companies - Revenue Sharing

Affiliate marketing: what is it? When an individual or business markets the products and services of another company or entity, it is known as affiliate marketing. Your marketing efforts can lead to someone purchasing the product, and you receive a commission. Affiliate Marketing Process It rewards individuals who promote a company’s products on social media and …

5 C’s of Marketing: Analyzing Company’s Viable Environment

5 C's of Marketing: Analyzing Company's Viable Environment

5 C’s Analysis: What is it? An organization’s environment can be analyzed through a 5 marketing C’s Analysis. As well as providing insight into the factors that drive success, it can also provide insight into risks. 5 C’s are. Company Competitors Customers Context Collaborators The company It is crucial to identify the Sustainable Competitive Advantage …

4 pillars of corporate strategy: A Concise Analysis

4 pillars of corporate strategy: A Concise Analysis

Corporate strategy: what is it? By analyzing all the company’s businesses to determine how to create the most value, Corporate Strategy takes a portfolio approach to strategic decision making.  It is important for firms to consider the following factors when developing a corporate strategy: The relationship between their various businesses Interactions between them Governance, processes, …

First Mover Benefits and Drawbacks in Business

First Mover Benefits and Drawbacks in Business

How does being the first product introducer in the market benefit you? Companies gain a competitive advantage when they introduce a new product or service to the market first. Before their competitors can achieve market recognition, first-movers gain loyalty from their customers. Whenever large companies enter a market first, they have an advantage. Amazon did …

Consumer Buying Cycles: A Marketers’ Guide

Consumer Buying Cycles: A Marketers' Guide

There is a widespread misconception among retailers that consumer purchases are random. Buying a certain product happens either because it appeals to a certain customer or because it doesn’t. As with product marketing, they use trial and error to discover what works and what doesn’t. Would consumers follow a distinct process when deciding whether to …

Meta vs. Google Display Ads: How to stand out

Meta vs. Google Display Ads: How to stand out

Google Self vs. Social Self on Instagram/Facebook In the early stages of the sales funnel, you are building awareness of your brand. It is important for your target market to be aware of your existence. The message needs to be spread. There are two great ways to spread the word: Google Adwords Facebook Ads Google …

What Makes Google Search Ads So Effective?

FB vs Google search ads

You can take your brand to the customer interest and desire stages in the buying process through Google Search Ads. Google Search Ads are explained in a lot of material online. Despite that, marketers were unable to find much information about why Google Search Ads are effective. As a result, this post was written. Imagine yourself …

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

Customer Journey vs Ad Campaigns: Advertiser-Customer Relation

CRM and Ad Goals: Connecting the Sales Funnel The importance of long-term relationships with customers is not fully appreciated by most businesses and their leaders. Having new customers sounds more attractive than having old ones. I would rather use Tinder than eHarmony on a lighter note. Your current bills are paid by your old customers. …

7 Best Customer Profiling Tips to Boost Sales

7 Best Customer Profiling Tips to Boost Sales

Getting better leads and selling more is easier when you find the right fit for your brand. Why? A higher number of loyal brand advocates, faster sales cycles, and higher customer retention rates are all benefits of the right leads. To be successful, you need to identify and market to your ideal customers instead of …

Relationship Marketing: How to Put Relationships in the Spotlight

Relationship Marketing: How to Put Relationships in the Spotlight

There are no geographical boundaries when it comes to digital communication. On Facebook you might find an old friend, on Instagram a celebrity, or on LinkedIn a former colleague. Relationships are not built on connections. There is a difference between them. Connections can be made with just a click, but relationships take time and space …

How to Attract, Engage, and Delight B2B Customers

How to Attract, Engage, and Delight B2B Customers

Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the case. It is the buying process that is complex, not the marketing part. Business-to-business buyers have changed. It has evolved over time. Buyers of B2B products and services include: Almost all steps in the buyer’s …

Why projects fail to meet deadlines? 3 Reasons

Why projects fail to meet deadlines? 3 Reasons

Despite solid planning, experienced teams, and reasonable goals, many projects or products still fail to meet their launch dates. Product development and delivery teams face time risk more frequently than they would like, but there are steps they can take to effectively mitigate it. 3 Major project/product failure reasons 1.     Scope Creep A common occurrence …

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