Ford uses SWOT analysis to assess internal factors and external factors. The internal factors include strengths and weaknesses while external factors include opportunities and threats.
Car segments such as SUVs, Hatchbacks, and Sedans are included.
Ford Target Market
People between the ages of 20 and 40, as well as younger executives and businessmen.
Ford has a reputation for providing quality automobiles worldwide.
Ford SWOT Analysis
Following is a SWOT analysis of Ford’s strengths:
- Ford is the oldest car maker and one of the earliest market entrants.
- Ford Motor Company offers a wide range of cars to different groups of people.
- Taking the targeted segments into consideration, it presents exclusive features.
- To adopt an eco-friendlier approach, we have been investing our efforts.
- Ford employs over 190,000 people worldwide.
- Ford has excellent visibility and marketing strategies which cover all continents.
- Formula 1, rally, sports cars, touring cars, and sponsorship events are a few of the activities Ford participates in.
- Besides cars, it is also the manufacturer of buses, trucks, tractors, and more.
- Excellent promotions through TV commercials, print ads, online advertisements, and billboards.
Below are the Ford SWOT analysis weaknesses:
- A wide variety of brands means greater brand switching by customers.
- Ford will have limited growth in market share due to intense competition.
- Electric and smart cars segment is a relatively new, untapped market for Ford.
- As a manufacturer of conventional automobiles, Ford is typically seen in the marketplace.
Ford SWOT Analysis provides the following opportunities:
- Ford can tap an expanding automobile market across the globe.
- Expanding consumer base can improve business scenario.
- Utilizing models designed especially for market niches.
- Focusing on EV (electric vehicles) and connected cars will have to be Ford’s top priorities in the future.
- Expanding its business into robotics is also an option for Ford.
Below is a list of Ford’s SWOT analysis threats:
- Ford’s market share may be reduced by competition from large international players.
- Increased fuel prices and increased use of public transportation
- Labor and similar issues are causing production problems in local factories.
- Because it’s a global brand, it’s susceptible to recessions and global economic crises.
- People stop going outside and away from the usual places during situations like Pandemic, thus affecting the automobile industry in general.
BMW SWOT Analysis
SWOT analysis is a proven management tool used by companies such as BMW to benchmark business and performance compared to the competition. One of the strongest brands in the automobiles sector is BMW.
For affluent clients, luxury segment cars are designed.
BMW Target Market
Aimed at rich families and professionals.
Among the newest, most innovative automotive companies, BMW is promoted for its exhilarating driving experiences.
BMW SWOT Analysis
BMW has the following SWOT strengths:
- As a brand known for constant product innovation and technological advancements, BMW has become a leading car manufacturer.
- BMW portfolio includes SUVs, Luxury Sedans, and sports cars.
- iDrive, one of the most used auto infotainment systems, connects all the interior features and functions.
- Luxury BMW cars feature comfortable interiors and stylish exteriors.
- One of the world’s oldest car makers has enjoyed broad market share and a strong reputation for quality and longevity.
- BMW has been able to grow through diversification through brands like Mini and Motorrad, as well as Husqvarna.
- As part of BMW’s advertising strategy, the luxury brand offers excellent advertising as well as involvement in motorsports and sponsorship of global events.
- About 1.5 million cars are produced every year by approximately 100,000 employees.
- Among America, India, Brazil, South Africa, Japan, Europe, etc. all have a worldwide presence for BMW.
- They play sports motorcycles as well.
BMW’s SWOT analysis shows several weaknesses:
- Since BMW must constantly compete for market share with other luxury brands, it must constantly increase its margins.
- The popularity of the brand means that minor controversies are magnified, leaving a negative impact on the image in its wake.
This is a SWOT analysis of BMW’s Opportunities:
- BMW has a great opportunity to grow in a market with expanding auto sales and new competition.
- Expand the range of products and diversify.
- A solid brand identity and reputation earned through so many years in business can be leveraged to attract new clients.
- There is an upward trend in the purchase of premium brands like BMW by affluent customers.
- Augmenting the distributor network around the globe.
Below are the threats that BMW faces in its SWOT analysis:
- Increased fuel prices can make people use public transportation more frequently.
- BMW’s market share could be affected by the other big automakers.
- Same-level features of these competing products are available at a lower cost.
- Innovative product design by competitors and cost-effective engineering.