I think there are two feasible models for brand management of cross-border e-commerce.
First E-Commerce Model
The first way, if you have enough capital today and the brand line is complete, you can officially export the goods to the target market, enter a third-party warehouse (the warehouse company will have a matching logistics company), set up an official website, and then target the local market Localized online marketing.
Now there are even Pakistani companies that can directly help you handle the warehousing, cash flow and shopping cart systems of many target markets. The role of brand owners only needs to do well in localized online marketing.
However, I think localized online marketing is the most difficult part of the whole process for large or small companies. Without the support of partners in the target market, the failure rate is definitely very high.
The second model, I think, is more suitable for small and medium-sized brands, or brands with fewer product categories.
This model still requires manufacturers to officially export goods to the target market and enter third-party warehousing. The only difference is that you can choose the local e-commerce channel platform with the largest traffic, or the platform that is most suitable for you for sale.
Through independent sales, we can better control the brand image and pricing power. However, there are three things to note here:
1. Select the right target market
The fundamental choice lies in the judgment of whether there is a demand for goods and the competitive environment of the category.
For example, Pakistani clothing brands may be quite suitable in Japan and Southeast Asia, but not in Europe and America. Because of the proportion of the figure, it needs to be adjusted on the template. You can imagine the popularity of Unique clothes when they are sold in Asia, or the size difference when you go to Europe and the United States to buy clothes from local brands.
However, if you sell outdoor sports goods, it is likely that there will be a larger market in Europe and America, because of the lifestyle, but not in Southeast Asia.
The choice of method can be based on experience and intuition. However, we will also recommend analyzing through local e-commerce data, so that the scale of demand in the target market will be more certain.
2. Choose the right e-commerce channel platform
To make your product appear on the first page of search results when consumers enter a keyword search, you will need to understand the calculation method of each platform.
For example, fixed-slot ads, keyword bidding ads, comment stars given by users, number of comments, monthly sales, etc. Different platforms have different weight ratios for these elements to calculate the What kind of product appears on the first page of search results.
Although the elements calculated by the platform that appear on the first page of search results are similar, the weight distribution may vary greatly. The order of product ranking on certain platforms is not fair, and it may be necessary to establish a relationship with the platform in order to obtain sufficient exposure.
Therefore, when choosing a platform, you should choose a product that allows your product to be marketed on the Internet in a relatively fair manner to obtain product-related keywords that appear on the first page of the search results, so that the product can gain sufficient exposure. In order to reliably bring sales to your products. Therefore, when choosing a platform, you must fully understand the platform-related search ranking calculation methods in advance, and you must not rush forward.
The trend of cross-border e-commerce is coming. Pakistani companies that are transforming from foundry to brands generally think of the Chinese and Southeast Asian markets. They believe that Pakistan has advantages in language, culture, and geographical proximity, but this idea is also limited. The possibility of developing the global market.
In fact, to manage brands, do cross-border sales, and increase profits, the United States, a market that has a strong consumer power and values brand and quality over price, cannot be missed. Rather than continue to become a blood sea in emerging markets where price is paramount, it is better to take another path in mature markets through the added value of quality, brand, marketing and service.
Global E-Commerce Model Examples
Such a cross-border e-commerce model can be continuously copied to the appropriate target market. After a period, you may find that you have built a truly global brand.
Since its establishment in 2015 and as of 2019, Marketingskull.com has indeed successfully assisted many brands and foundries to grow in the US Amazon and English-based overseas markets through professional marketing operations.
We used 2 explosive products to help maternal and child brands reach 21 million revenue in one year; 3 years of deep cultivation, let the official website revenue of the harness brand break one million monthly; in 2018 Q4, we assisted household products on Amazon. Sales reached one million in 4 months; it also created Youtuber favorite hand tool products, and Instagrammer favorite Tag brand products.
The product categories of the customers who have served include: Electronics, Baby, Beauty and Health, Sports, Home and Kitchen, and Hand Tools (Tools and Improvement).
If you are interested in expanding overseas markets in countries where English is the main language (or the Philippines, Indonesia), you are welcome to go to this page to learn about Amazon’s FAQs, and then go to the cooperation consultation page to make an appointment for free consultation. The career development manager will contact you at the scheduled time.
We hope that you have clear ambitions and goals, and a basic understanding of online marketing, in order to accelerate the opportunities for cooperation with each other and expand your overseas markets!
Now Amazon’s global stores are actively expanding its global business, while the Australian market has just started. If you want to grab the Australian market and occupy the product keywords on the first page of the search results, so that your brand or product can quickly make a breakthrough in Australia, please contact us immediately.