Marketing Skull

What are services? A service is an intangible offer that one party makes to another in exchange for money or ...

Service managers must also understand that their consumer behavior also is likely to be influenced by the degree of responsibility ...

Synopsis of Austrade Case Study This case traces the events of Australia’s Trade Commission post (Austrade) in Bangkok, Thailand from ...

Synopsis of Qantas Case This Qantas case reports a series of dissatisfactory service encounters for a business passenger returning on ...

Synopsis of Perth Zoo Case Study This case is a good example of a not-for-profit service organisation, and the opportunities ...

Mention Bank Asia Case Study Solution Steps Mention Bank Asia has Taken to Develop a Customer OrientationRemodeling and renovation of ...

This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing.  Twinkle Toes is a ...

Online stockbroking is a commonly used phenomenon in today’s era. In a technology market such as this, marketers should be ...

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long ...

Distinguish between the core, supplementary and facilitating services provided by FedEx. FedEx Core Services Air & Road Freight: - International ...

The Melbourne Cup is Australia's premier horse race of the nation (handicap over 3200 meters with over AUD$2 million prize ...

Answers to the Case Questions What features do you think are important for BDW’s Web site? Blake Dawson Waldron deals ...

Questions for Discussion What does the experience described in this case suggest about the concept of value and how this ...

3 Stages of Project Success Criteria Implementation 3 Stages of Project Success Criteria Success of a Project is measurable at ...

Project Flow Chart Flow Charts represent relationships among the Activities and Tasks that make up a project process.  Uses: Determine ...

Managing and Controlling Project Resources As the Project progresses, the Project Manager must acquire all the resources (human, machine and ...

Tools & Techniques for controlling Quality All the Tools & Techniques are used for implementing Quality, specifically Fishbone, Pareto, Run ...

Monitoring Project Schedule As the Project progress, activities are started and completed as per the Schedule Baseline.  Any delays may ...

Project Execution The Planned Project Activities are executed to complete the Project Deliverables and the Project Objectives. Project Monitoring Tracking ...

Project Quality Objectives Quality Objectives are the goals set for the Project Deliverables (products, services, and results) or its Processes.  ...

Project Quality Management Basic Concepts Quality Management System (QMS) The system of creating and following organizational Policies and Procedures and ...

What are project meetings? Project meetings are face-to-face or virtual meetings held to make decisions, respond to Stakeholder Requests, discuss ...

Define project communication Project Communication is exchange of project information.  Purpose of project communication is to meet the communication needs ...

Risk Management Steps Risk Identification -Planning Risk Analysis –Planning Planning Risk Response –Planning Implementing Risk Response –Executing Monitoring Risks –Mostly ...

20 Major Concepts of Project Risk Management with Examples Risk Management It is the process of Identifying Risks, evaluating them, ...

Cost Reimbursable Contracts Also known as Cost Plus (CP) contracts.  In Cost Reimbursable Contracts, the Seller is reimbursed for completed ...

What is a Contract? A contract is a mutually binding agreement that obligates the Seller to provide the specified products, ...

Reasons for Project Procurement Scarcity/Unavailability of in-house Competence Cost constraints Less Requirement (Cost Effectiveness) Time constraints Brand preference Project Procurement ...

Conflict Resolution Conflicts on a Project are inevitable and need to be resolved in a timely manner and constructive way ...

In Tuckman's model a team goes through five stages of growth on their way to becoming a cohesive and productive ...

When to perform earned value analysis? Any time At Actual completion of Activities, Work Packages or at Actual Milestones (best) ...

Precedence Diagram A Diagram in which Activities are represented as Nodes, linked by Arrows which represent sequence in which activities ...

Tools for Project Resources Estimation with Examples Tools for Project Resources Estimation Rough Order of Magnitude (ROM) Estimation Analogous Estimation ...

Project Scope Project scope is the combination of both product and non-product scope. Product Scope + Non-Product Scope = Project ...

What is a Stakeholder? Anyone who affects or get affected in any way by an organization like organizational decisions, its ...

Schedule compression techniques are used to bring project back on Planned Schedule (Schedule Baseline) by Fast Tracking or Crashing the ...

Project Life Cycle The sequence of stages a project undergoes from its start till completion is considered as project life ...

Thorough Definition of a Project with Examples A Project is a one-time venture undertaken to create a distinctive Product, Service ...

Executive Summary While studying Management Sciences, I found my interest in Marketing and especially in Digital Marketing. It was a ...

As a Line manager, what do I do to address team conflicts? We’ve listed causes; now let’s generate a plan ...

Dealing with Conflict Successful managers can effectively manage conflict just by analyzing the early symptoms of team conflicts. This ability ...

Introduction to MARCA’17 Marca2k17 (MARCA’17) is an official #tag & brand name of e-commerce project which was held in Bahria ...

In this article we will see the comparison between quality of services provided by regular cheap salon and high-end expensive ...

Emirates is an airline based in Dubai, UAE. The airline is a subsidiary of the Emirates group, which is wholly ...

Interpersonal Conflict It is impossible to eliminate conflict It is possible to manage it Essential for healthier and stronger relationships ...

Ritz-Carlton hotel Services comparison This hotel offers better services in comparison to its competitors to obtain the right people to ...

In the sea of ​​information explosion, how do you start your online profitable business through online marketing? What resources do ...

KOOVS.COM SWOT Analysis; Claimed to be the largest online wholesale subsidiary store in India and Pakistan. It was established in ...

There are many ways to manage opposite genders buying behavior. But the question is how and why opposite gender customers ...

Introduction Al-Shifa Trust Eye Hospital which is one of the most renowned eye Hospitals in Pakistan, its office is situated ...

Panther tires pricing strategy - Interview based survey This article is based on an interview of pricing manager for Panther ...

Creating comment backlinks is crucial for SEO and rankings of every website on internet. But most face a lot of ...

List of 40 Activities for Network Diagram Project Here is the list of 40 activities to make a network diagram ...

SOSTAC Model – Development of E-Marketing Plan SOSTAC is a framework used for marketing and business plans, also known as ...

Fauji Cement Pricing Strategy - Manager Interview These are the following questions which were asked by the Pricing Strategy Manager ...

Table of contents Types of customer’s false claims Reasons behind customer’s false complaints Company’s responding strategy against false claims of ...

Before positioning a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns ...

How Brando Wears set up the pricing strategy? Brando wears checks on the market value of the material required to ...

About the Company Stallion Power LLC is a Dubai (UAE) based company to manufacture and exporter of electronic, Caterpillar, iPad ...

In this article we will suggest different promotional mix tools to promote a photography business. Direct Marketing For direct marketing ...

Nestle Pure Life Pricing StrategyHow many products do offer by your organisation in Pakistan? Ans: According to the company representative ...

The use of drugs among youngsters is very common nowadays. The young generation is the worst victim of drug addiction. ...

Introduction to CompanyMurree Brewery Co. Ltd was established in 1860. It’s the first modern beer breweries established in Asia. Its ...

The main source of business is from referrals or from the Facebook page which also serves as a product showcase ...

Price Setting Mechanism Market information is gathered by marketers on a daily basis from ongoing projects, retail shops, cement plants, ...

Here is the Harley-Davidson case study link. In this article we will only discuss its solution and perform a SWOT ...

Topic:Project proposal is about the “Moderating Impact of Workers Involvement on Workforce Diversity, Organisational Learning Culture and Organisational Performance”Introduction:We have ...

The General Tyre and Rubber Company of Pakistan Limited was established in 1963 on a 25-acre plot in Karachi Pakistan. ...

Revolutionising the world of fashion with her classy and trendy attires. Rani Emaan indeed is improving the image of Pakistani designers ...

OUTFITTERSMicro-environment: Consist of major actors behind the scenes. Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, ...

8 Most Significant Uses and Abuses of Internet Since stone age humans invent so many outstanding things. However internet has ...

Solved Case Study: Work Life Balance at Baxter Answers What role, if any, does work life balance play in the ...

Stress had been a problem and also one of the important issues in our society for years. It also had ...

Big data consists of extremely larger sets of internets users’ digital footprints, information and data generated by their online activities. ...

The Dilemma This case is referring to the dilemma confronted by Mr Rajesh who is running an advertising agency called ...

O Level Student Personal statement Example Education My name is David Holmes and I am 21 years old. I did ...

Kabul Restaurant Islamabad Case Study Kabul restaurant is well known restaurant in Islamabad and holds a prestigious reputation from last ...

Analysis and Solution of A Strategic Framework for Spare Parts Logistics Case Study Case analysisThis case highlights many of the ...

This Article is based on interview of a Nike franchise owner in Pakistan. In interview he revealed how Nike set ...

There is a number of leadership styles used by different leaders during war situation in Twelve O'clock High movie. Below ...

Careem is an app-based car service that connects people to rides in a matter of minutes, at the tap of ...

Post Merger Challenges of Al-Baraka & Burj Bank: The Acquisition Management Issues In August 2016, Bank Al Baraka concluded due ...

Case Overview Procter & Gamble is a major multinational consumer goods company, and referred as one of the first initiators ...

Main Problem faced by Applus+ Velosi was its obsolete machinery which result in losing big projects from oil&gas sector in Pakistani ...

Hyper star belongs to the Carrefour group based in Germany but in Pakistan it is currently ran by the Majid-Al-Futtaim-Retail belonging to ...

In the past few years, the trend of online shopping has drastically increased in Pakistan, it motivates the researcher to ...