Suppliers’ bargaining power: Suppliers’ influence on companies
Suppliers’ bargaining power: what is it? It refers to the pressure suppliers can exert on companies by raising prices, lowering…
Buyers’ bargaining power: Customer is the king
Buyers’ Bargaining Power: What is it? It describes how customers/consumers can exert pressure on businesses to provide better service, lower…
Ansoff Matrix: A Guide to Market Expansion
Ansoff Matrix: What is it? To plan and evaluate growth initiatives, management teams and analysts utilize the Ansoff Matrix, also…
Guerrilla Marketing: A low-cost marketing strategy
Guerrilla marketing: what is it? Advertising techniques such as guerrilla marketing are used to generate maximum exposure for a brand…
5 P’s of Walmart Marketing Mix: Detailed Analysis
In addition to its many strengths, Walmart has a competitive marketing mix that gives it an advantage over its competitors.…
4 P’s of Marketing Mix: Product, Price, Promotion, Place
How do the 4 Ps of marketing mix work? Marketing is comprised of four key elements called the “4 P’s”.…
Affiliate Marketing: Promoting other companies – Revenue Sharing
Affiliate marketing: what is it? When an individual or business markets the products and services of another company or entity,…
5 C’s of Marketing: Analyzing Company’s Viable Environment
5 C’s Analysis: What is it? An organization’s environment can be analyzed through a 5 marketing C’s Analysis. As well…
4 pillars of corporate strategy: A Concise Analysis
Corporate strategy: what is it? By analyzing all the company’s businesses to determine how to create the most value, Corporate…
First Mover Benefits and Drawbacks in Business
How does being the first product introducer in the market benefit you? Companies gain a competitive advantage when they introduce…
Brand positioning: Changing consumer perceptions of your brand
Market positioning: what does it mean? Consumer perception of a brand or product can be influenced by its market positioning…
Consumer Buying Cycles: A Marketers’ Guide
There is a widespread misconception among retailers that consumer purchases are random. Buying a certain product happens either because it…
Meta vs. Google Display Ads: How to stand out
Google Self vs. Social Self on Instagram/Facebook In the early stages of the sales funnel, you are building awareness of…
What Makes Google Search Ads So Effective?
You can take your brand to the customer interest and desire stages in the buying process through Google Search Ads.…
Customer Journey vs Ad Campaigns: Advertiser-Customer Relation
CRM and Ad Goals: Connecting the Sales Funnel The importance of long-term relationships with customers is not fully appreciated by…
7 Best Customer Profiling Tips to Boost Sales
Getting better leads and selling more is easier when you find the right fit for your brand. Why? A higher…
Relationship Marketing: How to Put Relationships in the Spotlight
There are no geographical boundaries when it comes to digital communication. On Facebook you might find an old friend, on…
How to Attract, Engage, and Delight B2B Customers
Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the…
10 actionable strategies to win high-profile customers
In the beginning, all you think about is how you will get new customers. The thought of attracting high-profile customers…
Why projects fail to meet deadlines? 3 Reasons
Despite solid planning, experienced teams, and reasonable goals, many projects or products still fail to meet their launch dates. Product…