App Success Indicators and Challenges: Top Four

App Success Indicators and Challenges

Building, analyzing, and learning about mobile apps is the basis of its development. To develop a long-term strategy, you need to set success criteria and measure performance. In addition to the type of app you develop, the business objectives you have will also contribute to defining success. Before you begin any development work, you should …

App Failures: Causes & Prevention Strategies

App Failures: Causes & Prevention Strategies

Apps are typically downloaded within a few seconds of being discovered. However, the enormous number of apps available makes it harder for users to choose which ones to use. The Google Play Store and Apple’s App Store alone offer 5.9 million apps as of September 2022. How can a mobile app be successful in today’s …

Steps to analyze whether AI & ML is suitable for your App or not

Steps to analyze whether AI & ML is suitable for your App or not

Mobile apps based on ML/AI can solve the following kinds of problems It is important to understand what ML/AI mobile apps can do before investing in them. To realize the full potential of ML and AI, you first need to understand how they work. To understand the efficacy of AI mobile applications, consider the following: …

How Mobile Apps Can Benefit from AI and Machine Learning

How Mobile Apps Can Benefit from AI and Machine Learning

Mobile apps can now recognize speech, recognize images, interpret gestures, and more with the help of machine learning and artificial intelligence. A revolution is taking place in mobile app development due to advances in ML (Machine Learning) and AI (Artificial Intelligence). In addition to that, they provide users with new and exciting ways to interact …

A Data-Driven Approach to Email Marketing

A Data-Driven Approach to Email Marketing

According to estimates, 439.7 billion emails are sent daily. By the end of 2025, 376 billion daily emails are expected to be sent. The sophistication of email marketing strategies has increased over time. It no longer works the way it did five years ago. In any marketing strategy, it remains a key component. The truth …

How Western Brands Attract Online Chinese Consumer Market?

How Western Brands Attract Online Chinese Consumer Market?

Marketing campaigns are successful when they incorporate customer insight. How can Western brands meet the needs of Chinese online consumer market? China’s attraction to Western brands Western brands are highly valued and considered to be of exceptional quality by Chinese consumers. China is a lucrative market for designer brands, but smaller and newer Western brands can …

Ways to Target Chinese Millennials & Gen-Z Consumers

Ways to Target Chinese Millennials & Gen-Z Consumers

Brand marketers should consider generational differences as they relate to customer expectations and spending patterns in China. It is estimated that approximately 80% of the Chinese population is millennials and Gen-Z (between the ages of 21 and 35). This group of sophisticated consumers represents the biggest market in China, and they are affluent and eager …

Digital marketing in 2023: China’s Trends and predictions

Digital marketing in 2023: China's Trends and predictions

‘2022 China Digital Marketing Trend Report’ predicts an increase of 27% in China’s digital marketing expenses in 2023. In 2023, digital marketing in China will grow at a similar rate as marketing investment, which will rise at a slower rate than it did in 2022 by 22% but will still continue to grow at a …

5 Steps to Continued Business Success

5 Steps to Continued Business Success

Following are the major steps to successfully launch and operate a business strategy. 1. Get feedback from users It means people have built a connection with your product if they use your platforms (app-websites, social channels) constantly. Popups inviting users to leave a review are a great way to get their opinions heard, but keep …

Mobile App Marketing: A Step-by-Step Guide

Mobile App Marketing: A Step-by-Step Guide

With over four million apps available through leading app stores around the world, enterprises know that they must take a meticulous marketing approach to stand out. Developing a functioning mobile app is a critical factor for success, however your hard work is worthless if users don’t know about it. Developing a mobile app marketing strategy …

Real Estate Marketing Toolkit: Using Social Media

Real Estate Marketing Toolkit: Using Social Media

Looking for more ways to close deals with potential clients as a Real Estate Marketer? The importance of social media for your business today cannot be overstated. Social media marketing plays an important role in real estate marketing. 47% of businesses find real estate marketing on social media to be the most beneficial when it comes to …

How does digital marketing contribute to business success?

How does digital marketing contribute to business success?

With the advent of the digital age, digital marketing has become an important tool for attracting more customers all over the world. The number of social media users worldwide in July 2022 is estimated at 5.82 billion. Getting more clients and generating huge revenues depend on this enormous number. There are a number of questions here, …

SEO Marketing: what is it?

SEO Marketing: what is it?

Nowadays, every business has an online presence as well as a traditional one. A company’s marketing strategy, whether conventional or digital, is intended to enhance sales of its products or services. In digital marketing, search engine optimization (SEO) is crucial. The lack of it prevents companies from reaching potential customers or creating substantial profits. The …

Outbound Sales: 8 Tips to Improve Results

Outbound Sales: 8 Tips to Improve Results

Having trouble identifying your company’s target consumers? Would you like to increase your business’s revenue? The outbound sales process plays a crucial role in this scenario, no matter what your purpose is. Cold calling, email prospecting, social selling, or networking are all methods of initiating conversations with potential clients in B2B or B2C sales. Approximately …

10 books that can help you improve your sales skills

10 books that can help you improve your sales skills

When it comes to business growth or becoming a successful marketer, sales skills play a vital role. Losses can result if you do not have it, and your business will not be successful. Continuous learning can assist you in becoming an expert salesperson despite your lack of sales experience. These ten books can help you …

AI in Marketing: 15 Benefits

AI in marketing: 15 benefits

Artificial intelligence refers to the use of a computer algorithm system to assist in accomplishing a task. Throughout all fields, it replaces human intelligence. This technology is used in many fields, including marketing. By using it, companies can achieve their marketing goals more effectively. Marketing uses AI for forecasting demand and reaching multichannel audiences. Here …

Top 10 B2B marketing strategies for 2024

Top 10 B2B marketing strategies for 2024

A B2B marketing strategy is essential whether your goal is to generate leads or grow your business. Nevertheless, how can you market your business effectively in B2B? You can inform yourself about B2B marketing strategies if you are unclear about it. Based on analysis of findings from respectable organizations such as Forrester, HubSpot Research, and …

B2B marketing: An in-depth overview

B2B marketing: An in-depth overview

Individual marketing differs from business-to-business marketing (B2B). In B2B marketing, there are many complex terms that are used. Managing budgets, decisions, and innovative demands for B2B marketing strategies is a herculean task for marketers. Hence, B2B marketing requires a thorough understanding of each approach. No worries if you’re unfamiliar with B2B concepts and strategies. We’ll …

Customer sentiment analysis in sales: Tools, Types, & Uses

Customer sentiment analysis in sales: Tools, Types, & Uses

What products or services do you purchase online? The next question is, have you checked the reviews of the products/services you wish to buy and the feedback of previous customers? Your customers do the same thing, if your answer is yes. A successful brand is always focused on feedback about their brand, and that is …

What is the role of machine learning in sales?

What is the role of machine learning in sales?

From the beginning of a business to generating sales leads, technology supports every step. By using machine learning, sales managers can enhance the sales functions of their organizations or companies. Business can run more efficiently by using machine learning, a subtype of artificial intelligence. In the following sections, we will explore Machine learning in depth. …