RPG Games SWOT Analysis

The SWOT analysis of RPG Games on social media platforms is concisely explained below based on marketers’ observations.

Strengths:
  • Deployment Platform Benefit: Facebook been the best of all social media platforms means more customers could be targeted
  • Location: Launching a game in regions like UK and America which are well developed and are aware with gaming technologies means the success of this game are high
  • Genre Selection: RPG been the #5 in best type of genre for gaming based on Straits Research, meaning that the target market is of huge numbers
Weaknesses:
  • Platform Dependencies: Releasing the game on a Social Media which is accessible by browser or app means console users will be left out
  • Advertisement: Due to the nature of the product been a game, many advertisement platforms don’t allow games to be advertised.
  • Age Restriction: Been an RPG and the name itself “World War” promoting violence, not every customer can access the game due to age restrictions.
  • Content: Not every game can have everlasting content in it for users to play especially for RPG’s hence keeping customers playing It for indefinite time is very difficult
  • Story Taste: Due to the nature of game (RPG) only one type of story line has to be followed meaning it might not be every one’s cup of tea
Opportunities:
  • Platform: As Facebook become successful due to its user base many other social media platforms are also starting to be successful meaning the game could also be released on those platforms
  • Success Opportunities: Been a startup company if the game is successful, it could give the company more opportunities to develop more games of other types.
  • Revenue: A large amount of revenue could be generated by controlled in-app advertising based on user preference
Threats:
  • Lawsuits: RPG games are the ones that are subjected to lawsuits in different region due to freedom of choosing paths in games that may lead to something illegal in a region.
  • Piracy: Piracy leads to giving contents of the game for free for certain user without spending any penny which is directly related to revenue decreasing.
  • Copyright Infringement: The game could be sold on different platforms other then Facebook itself without the consent of the developer which results in loss of revenue and partnership trust between both companies

Author

  • An MBA graduate specialized in Marketing, with proven abilities in digital Marketing, New product development, and advertisement. A professional Digital Marketer, blogger, web marketing services provider, Advertiser, Promotions, and Relationship Marketer. Highly motivated with a great degree of flexibility to adapt to changes, resourcefulness, and commitment to work; ambitious and capable of resolving multiple and complex issues.

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