Tag «benefits of satisfying customers»

Define customer satisfaction, its types, key determinants with Examples

Define customer satisfaction, its types, key determinants with Examples

What is Satisfaction “Satisfaction is an affective or emotional state following an evaluation of the consumption experience”. Dictionary definitions describe satisfaction as ‘fulfilment’ or to ‘be content or pleased’. Achieving mere satisfaction is not enough, the aim is to delight a customer if loyalty is to be achieved Satisfaction and loyalty Figure 4.3 depicts the …

Relationship b/w customer expectations and their satisfaction levels

Relationship b/w customer expectations and their satisfaction levels

Researchers have found there is a relationship between the degree of satisfaction achieved, and the level of customer retention or loyalty.  Merely achieving customer satisfaction, however, is not enough.  Benefits of satisfying customers There are many other benefits of satisfying or delighting customers.  Among them are: Encourages repeat patronage and loyalty Enhances/promotes positive word of …