Tag «Brand positioning»

Steps in Developing a Retail Store Positioning Strategy

Steps in Developing a Retail Store Positioning Strategy

Before positioning a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns & factors which are influencing their buying decisions now of purchase. Requirements for Positioning a Brand A salesman must be smart and quick enough to figure out “Customer’s need, requirements, and the major triggering factors …