Tag «Brands pricing impact on local markets»

NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective

NIKE Pricing Issues in Local Markets of Pakistan | A Retailers' Perspective

This Article is based on interview of a Nike franchise owner in Pakistan. In interview he revealed how Nike set its prices for local markets. And how much they have control over pricing strategy during crisis, currency fluctuation and recessions. NIKE ‘Just Do It’ It’s an US multinational brand engaged in designing, manufacturing, marketing and …