Tag «creating new services»

Define Service Categories and Service Product Portfolio – Examples

Define Service Categories and Service Product Portfolio - Examples

By drawing upon work by Levitt, Shostack, and Gronroos its identified that a service product strategy is constituted of core and supplementary elements.  Furthermore, the latter classification may be sub-divided into two distinct categories: facilitating and supporting services.  Core/supplementary Service Categories Examples of each are provided and discussed below in some detail under the collective …