Tag «Currency fluctuation effects on brand prices»

Pricing strategy of General Tyre Pakistan


The General Tyre and Rubber Company of Pakistan Limited was established in 1963 on a 25-acre plot in Karachi Pakistan. Its production started in 1964. The Company was founded by General Tire International Corporation of the USA. With a complete capacity of only 120,000 Tires once a year. General Tyres has four market segments to …

NIKE Pricing Issues in Local Markets of Pakistan | A Retailers’ Perspective

NIKE Pricing Issues in Local Markets of Pakistan | A Retailers' Perspective

This Article is based on interview of a Nike franchise owner in Pakistan. In interview he revealed how Nike set its prices for local markets. And how much they have control over pricing strategy during crisis, currency fluctuation and recessions. NIKE ‘Just Do It’ It’s an US multinational brand engaged in designing, manufacturing, marketing and …