Tag «Customer relationships»

Difference b/w Relationship Marketing & Relationship Management

Difference b/w Relationship Marketing & Relationship Management

Relationship marketing refers to using marketing tools to attract potential customers, establish communication, and create and develop relationships.  Relationship management moves the customers up the loyalty ladder by maintaining and enhancing relationships and retaining customers. Relationship Marketing Defined              ‘…the union of customer service, quality and marketing.’ (Bateson)              ‘…the dual focus of getting and …