Tag «determinants of customer satisfaction»

Define customer satisfaction, its types, key determinants with Examples

Define customer satisfaction, its types, key determinants with Examples

What is Satisfaction “Satisfaction is an affective or emotional state following an evaluation of the consumption experience”. Dictionary definitions describe satisfaction as ‘fulfilment’ or to ‘be content or pleased’. Achieving mere satisfaction is not enough, the aim is to delight a customer if loyalty is to be achieved Satisfaction and loyalty Figure 4.3 depicts the …