Tag «Goods vs services»

How consumer decision making process for Goods Differs from Services!

How consumer decision making process for Goods Differs from Services!

A model of the consumer decision making process for services as opposed to goods is provided (Fig. 3) and discussed in the article.  Consumer decision making for services high in experience and credence properties (as distinct from search properties common to most fast-moving packaged consumer goods) is generally characterized by a higher sense of perceived …

Differences Between Goods and Services – Examples

Differences Between Goods and Services - Examples

Broadly speaking, four generic differences distinguish services from goods.  These are Intangibility, Inseparability (simultaneity of production and consumption), Heterogeneity (Variability), and Perishability. Marketing and managerial services vs goods differences Arising from these differences are several important marketing and management implications which include: Greater involvement of customers in the production process People as part of the …