Tag «Marketing case study»

Medium is the Message Case Solution

Medium is the Message Case Solution

Case Synopsis This case (Medium is the message) illustrates the face-to-face nature of services along with its managerial implications.  Fly Away Travel is known for providing stimulating holidays, and also for their personal attention and care.  It is this high level of customer service that differentiates it from other travel providers.  To combat geography and …

Fueling the Customer Relationship

Fueling the Customer Relationship

Fueling the Customer Relationship Discuss the grounds for, and appropriateness of, a customer relationship marketing and management strategy in the context of Eric’s business. Eric’s case is an interesting one and is probably indicative of many in the same position as he.  His business and marketplace have some of the characteristics that make it suitable …

An Incident in the Babies Room Case Study Solution

An Incident in the Babies Room Case Study Solution

This case ‘an incident in the babies’ room’ covers many of the topics in Services Marketing.  Twinkle Toes is a typical long-day care center that has been recently taken over by Maria Sanchez.  To reduce costs, Maria hires inexperienced staff, but a complaining customer draws her attention to the ramifications of her decision and other …

The Land of Smiles Case Study Solution – Long-stay in Thailand

The Land of Smiles Case Study Solution - Long-stay in Thailand

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long stay tourist destination. It differentiates Thailand from its competitors is the responsibility of the government through the Tourism Authority of Thailand (TAT). TLM’s work should complement the work of TAT, by marketing Thailand specifically to …