Tag «mix of standardization and customization»

International Services Marketing Exercise Answers

International Services Marketing Exercise Answers

Q:  What are the reasons for Servcorp’s success in international markets?  To what extent has Servcorp been able (a) to standardize, and (b) to customize its service offering worldwide? In international markets Servcorp has obviously developed both a mix of standardization (office layouts, facilities available, the way each client is treated) and customization (local staff …