Tag «physical evidence»

5 Factors which differentiate Goods from Services

5 Factors which differentiate Goods from Services

5 Factors which differentiate Goods from Services Most of the factors which differentiate goods from services create distinctive marketing implications for service communication strategies. For example: The intangible nature of services means that Advertising is often necessary to communicate standing and reputation and, thereby, to build trust and confidence; to put a personal ‘face’ and …

Service Delivery Strategies Exercise Answers

Service Delivery Strategies Exercise Answers

What marketing and management challenges are raised using intermediaries in a service setting and delivery? Challenges arise from multi-site service delivery involving representatives who may not be employed directly by the originating service provider.  When the provision of services is delegated or sub-contracted to external agents or representatives, maintaining control over what is provided and …