Tag «Positioning strategy»

Developing a Service Product Positioning Strategy

Developing a Service Product Positioning Strategy

What is Positioning Positioning is the process of establishing and maintaining a distinctive place in a market for an organization and/or its service product offerings.  This process is facilitated by asking the following questions: What is our service concept? How does it differ from competitors’ offerings? How well does it meet the needs of customers …

Steps in Developing a Retail Store Positioning Strategy

Steps in Developing a Retail Store Positioning Strategy

Before positioning a retail store, one must have a deep understanding of their target customer psychological mindset, their decision-making patterns & factors which are influencing their buying decisions now of purchase. Requirements for Positioning a Brand A salesman must be smart and quick enough to figure out “Customer’s need, requirements, and the major triggering factors …