Tag «relationship marketing»

Difference b/w Relationship Marketing & Relationship Management

Difference b/w Relationship Marketing & Relationship Management

Relationship marketing refers to using marketing tools to attract potential customers, establish communication, and create and develop relationships.  Relationship management moves the customers up the loyalty ladder by maintaining and enhancing relationships and retaining customers. Relationship Marketing Defined              ‘…the union of customer service, quality and marketing.’ (Bateson)              ‘…the dual focus of getting and …

Perth Zoo Case Solution in Professors’ view

Perth Zoo Case Solution in Professors' view

Synopsis of Perth Zoo Case Study This case is a good example of a not-for-profit service organisation, and the opportunities and problems such an organisation face.  It deals with issue surrounding selection of target markets, relationship marketing, getting repeat patronage, generic competition and issues that are like many private sector firms – goods or services.  …