Tag «service firm issues»

Relationship b/w customer expectations and their satisfaction levels

Relationship b/w customer expectations and their satisfaction levels

Researchers have found there is a relationship between the degree of satisfaction achieved, and the level of customer retention or loyalty.  Merely achieving customer satisfaction, however, is not enough.  Benefits of satisfying customers There are many other benefits of satisfying or delighting customers.  Among them are: Encourages repeat patronage and loyalty Enhances/promotes positive word of …