Tag «service pricing strategy»

Developing Pricing Strategy Exercise Answers

Developing Pricing Strategy Exercise Answers

Q:  In what ways can pricing capture and communicate value in services? A:  Developing Pricing can capture and communicate value in a variety of ways by, for example: Making a desired service appear affordable Suggesting that what is offered is a special and limited offering with greater value than what is normally offered (Package deals …

The Land of Smiles Case Study Solution – Long-stay in Thailand

The Land of Smiles Case Study Solution - Long-stay in Thailand

Q1. How should TLM position itself? TLM’s core product is hospitality but the international marketing of Thailand as a long stay tourist destination. It differentiates Thailand from its competitors is the responsibility of the government through the Tourism Authority of Thailand (TAT). TLM’s work should complement the work of TAT, by marketing Thailand specifically to …