Tag «service setting»

Developing Pricing Strategy Exercise Answers

Developing Pricing Strategy Exercise Answers

Q:  In what ways can pricing capture and communicate value in services? A:  Developing Pricing can capture and communicate value in a variety of ways by, for example: Making a desired service appear affordable Suggesting that what is offered is a special and limited offering with greater value than what is normally offered (Package deals …

Service Delivery Strategies Exercise Answers

Service Delivery Strategies Exercise Answers

What marketing and management challenges are raised using intermediaries in a service setting and delivery? Challenges arise from multi-site service delivery involving representatives who may not be employed directly by the originating service provider.  When the provision of services is delegated or sub-contracted to external agents or representatives, maintaining control over what is provided and …

How consumer decision making process for Goods Differs from Services!

How consumer decision making process for Goods Differs from Services!

A model of the consumer decision making process for services as opposed to goods is provided (Fig. 3) and discussed in the article.  Consumer decision making for services high in experience and credence properties (as distinct from search properties common to most fast-moving packaged consumer goods) is generally characterized by a higher sense of perceived …

Massage2U Case Solution; Cultural Differences in Service Setting

Massage2U Case Solution; Cultural Differences in Service Setting

This mini case focuses on the cultural differences in decision making in a service setting. What might be important cultural considerations for Con to consider in thinking about this opportunity? Con should compare the cultural characteristics of the Greeks (his primary market now) and the Vietnamese (his potential market) to see if there are any …

Role of Consumer Behavior in Service Settings

Role of Consumer Behavior in Service Settings

Service managers must also understand that their consumer behavior also is likely to be influenced by the degree of responsibility and autonomy invested in them, and by their own sense of control over the service encounter and delivery process. Below Figure provides a model of the consumer decision-making, purchase, consumption and evaluation process.  You should …