Tag: services marketing case study

Case Synopsis This case (Medium is the message) illustrates the face-to-face nature of services along with its managerial implications.  Fly ...

What might have been some of the implications for Scuba Jamboree of the fact that 70% of the local diving ...

How would you characterize customer (Lee’s) expectations and perceptions, and what factors have contributed to the formation of these? Lee ...

Questions for Discussion What does the experience described in this case suggest about the concept of value and how this ...