Tag «Services marketing»

Factors that drive an organization to serve in international markets

Factors that drive an organization to serve in international markets

Understanding the nature of international services first Services now account for approximately 30% of total trade world-wide. There are a few factors that drive an organization to serve in international markets.  While the mix and proportion of export services varies from one country to another. International Service Categories The main categories include; Professional services (including, …

Medium is the Message Case Solution

Medium is the Message Case Solution

Case Synopsis This case (Medium is the message) illustrates the face-to-face nature of services along with its managerial implications.  Fly Away Travel is known for providing stimulating holidays, and also for their personal attention and care.  It is this high level of customer service that differentiates it from other travel providers.  To combat geography and …

Services Marketing Mini Case Solutions

Services Marketing Mini Case Solutions

Marketing Case 1: City Sightseeing Tours – A Communication Challenge Researchers are expected to discern that there is indeed a central role to be played by MC in this marketing case situation – for the purposes of. (a) making people aware of the new service, and (b) differentiating the service from the competing alternative.  This …