Tag «target audience»

How to Attract, Engage, and Delight B2B Customers

How to Attract, Engage, and Delight B2B Customers

Marketing for B2B companies is simple: Keep existing customers and attract new ones. Sounds simple, doesn’t it? That’s not the case. It is the buying process that is complex, not the marketing part. Business-to-business buyers have changed. It has evolved over time. Buyers of B2B products and services include: Almost all steps in the buyer’s …

10 actionable strategies to win high-profile customers

10 actionable strategies to win high-profile customers

In the beginning, all you think about is how you will get new customers. The thought of attracting high-profile customers rarely crosses your mind. In order to make your product or service more appealing, all you need to do is attract more potential customers. Even though gaining new customers takes time and effort, your profits …

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