Tag «valuing customers»

Case Study Solution – A Conjoint Approach to Pricing Annual Sports

Case Study Solution - A Conjoint Approach to Pricing Annual Sports

Questions for Discussion What does the experience described in this case suggest about the concept of value and how this is assessed by different people? (Note: It might be helpful to consider this question with reference to the work of Valarie Zeithaml.) Discuss the appropriateness of the club’s use of bundling and other potential sports …