Tag «WeChat SWOT»

WeChat Strategic SWOT Analysis

WeChat Strategic SWOT Analysis

WeChat managers develop several types of strategies based on the Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix: SO (strengths-opportunities) Strategies WO (weaknesses-opportunities) Strategies ST (strengths-threats) Strategies  WT (weaknesses-threats) Strategies Segmentation in WeChat A larger segment of the customer base that prefers personalized messaging.  WeChat’s Target Market  Almost all Internet users in China Positioning on WeChat     …